Location: Bengaluru,Karnataka,India
About the role He/she will be responsible for overall marketing strategy of offline programs, targeting prospect students and parents for a particular region.
1. Develop and Execute Marketing Strategies:
· Create and implement comprehensive marketing plans to promote NEET, JEE and PNCF classroom programs.
· Identify target audiences and develop strategies to reach and engage them effectively.
· Monitor and analyze market trends to adjust marketing strategies accordingly.
2. Lead Generation and Enrollment Targets:
·Set and achieve lead generation and enrollment targets for each program.
·Utilize various marketing channels, including digital marketing, social media, email campaigns, and offline activities, to generate leads.
·Track, measure, and report on the effectiveness of marketing campaigns to meet enrollment goals.
3.Brand Management and Promotion:
Develop and execute brand promotion plans, ensure brand consistency, and maintain brand reputation within the zone.
4.Channel Management and Partnerships:
·Build and maintain relationships with schools, educational institutions, and other relevant partners to promote our programs.
·Plan and execute events, webinars, and seminars to promote classroom programs.
·Collaborate with internal teams to align marketing efforts with overall business objectives.
Qualifications:
At ALLEN Digital, we spearhead a technology-driven approach to education, leveraging top-tier tech talent from leading technology firms. Through our strategic collaboration with Bodhi Tree Systems, a prominent venture capital firm known for building & scaling tech-first brands, we are revolutionising education with a tech-first approach.
We address two critical challenges in the current education landscape: the need for more emphasis on holistic learning and adopting a one-size-fits-all approach. We are leveraging AI to develop an innovative ed-tech platform to provide students with a compelling end-to-end learning experience. Our goal is to transform education by providing personalized learning experiences that transcend traditional classrooms by catering to individual learning needs and to drive significant improvements in learning outcomes.
Join us in reshaping education for the digital era and unlocking the full potential of every student!
