The team provides ad demand, feature, and user experiences in Direct Response YouTube advertising. The team operates across ad products, including DemandGen and Performance Max, and verticals including Travel and Lead Generation. The team works full-stack to grow these ad products and bring new advertising capabilities to the market.
In this role, you will lead the YouTube Ads investment into priority verticals within DemandGen and PMax, particularly in the Lead Generation domain. This is a baseline of our advertisers, with a signal from the market for redefined advertising solutions. You will solve problems to deliver leads to advertisers by exploring the user experience, advertiser requirements, and quality understanding/measurement from a YouTube lens. You will deliver new solutions for lead generation on YouTube that connect our YouTube viewers to products and services that make a difference to their lives.
Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We’re made up of multiple teams, building Google’s Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale.
The US base salary range for this full-time position is $207,000-$300,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google
In this role, you will lead the YouTube Ads investment into priority verticals within DemandGen and PMax, particularly in the Lead Generation domain. This is a baseline of our advertisers, with a signal from the market for redefined advertising solutions. You will solve problems to deliver leads to advertisers by exploring the user experience, advertiser requirements, and quality understanding/measurement from a YouTube lens. You will deliver new solutions for lead generation on YouTube that connect our YouTube viewers to products and services that make a difference to their lives.
Devise strategy and roadmaps to achieve business growth in these verticals.
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