Job Description

Position: Sales Manager AutoID Product Line (U.S. Market)

Location: United States
Reports To: Overseas Sales Director
Salary Range: USD 110,000 140,000 / year
Interview Process: 3 rounds (Regional Sales Director - HR Director - General Manager)
Work Authorization: U.S. citizens or residents only (no visa sponsorship available)

Our client is a global leader in AutoID and industrial IoT technology, providing advanced data-capture and mobility solutions to enterprise clients in logistics, manufacturing, healthcare, retail, and public services.

With a presence in 40+ countries and a rapidly growing international team, the company is expanding in the U.S. market and seeking an experienced Sales Manager to lead growth initiatives, build key partnerships, and establish a strong market presence.

Key Responsibilities

1. Market Expansion & Sales Achievement

• Lead business development for AutoID solutions including industrial handheld devices, RFID readers, barcode scanners, and fixed reading systems.

• Deliver on sales performance targets and execute go-to-market strategies that drive regional growth.

2. Customer & Channel Management

• Identify, acquire, and manage key customer accounts.
• Develop and maintain a healthy distribution and reseller ecosystem to strengthen market coverage.

3. Strategic Planning

• Create and implement both short-term and long-term sales strategies to expand market share and brand visibility.

4. Market Analysis & Reporting

• Track market trends, competitor movements, and client needs.
• Provide accurate sales forecasts, budget plans, and performance reports to management.

5. Full-Cycle Sales Management

• Manage all phases of the sales processfrom lead generation and quotation through negotiation, contracting, and after-sales coordination.
• Ensure customer satisfaction through strong communication and service alignment.

6. Cross-Team Collaboration

• Work closely with internal technical, marketing, and support teams to ensure smooth execution and delivery for clients.

7. Marketing & Events

• Plan and participate in trade shows, promotional events, and customer visits across the U.S. to strengthen brand exposure.

Qualifications

Education: Bachelors degree or above.

• Experience: 3-5 years in B2B sales in AutoID, AIDC, industrial hardware, or related technology sectors.
• Proven record of meeting or exceeding sales goals.
• Strong skills in negotiation, presentation, and key account management.
• Excellent commercial acumen and ability to work independently.
• Experience working with major AutoID brands or ecosystem partners (e.g., Zebra, Honeywell, Newland) is a plus.
• English fluency required; additional language skills are an advantage.