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• The Addressable Media Lead is responsible for developing and scaling WPP Media’s next-generation, data-driven media solutions in the Japan market. This role establishes and executes the Addressable Media strategy, centered on Addressable TV, Addressable Digital Out-of-Home (DOOH), and synergy with Advanced Display/Videoand serves as a leadership position driving the adoption of new advertising solutions and business growth.
• Beyond day-to-day media operations, this role aims to grow WPP Media’s Addressable Media business in Japan through the development of new ad products and solutions, partnership building, and business development. The role also works closely with global teams to successfully introduce and expand global solutions in the Japan market.
• Reporting line: SVP, Media Management & Delivery

Key Roles & Responsibilities

Addressable Media Strategy

• Define and execute the Addressable Media strategy for the Japan market
• Develop advertising solutions based on Addressable TV and Addressable Digital DOOH
• Localize and apply global Addressable Media strategies to Japan

Solution Development

• Plan and design new Addressable Media ad products and solutions
• Build media solutions based on programmatic buying
• Develop data- and technology-driven ad products

Business Development & Partnerships

• Identify new business opportunities in the Addressable Media space
• Build collaboration with advertisers, DOOH media owners, and AdTech partners
• Co-develop solutions with media and technology partners and expand the ecosystem

Thought Leadership & Collaboration

• Collaborate with global WPP teams to apply global Addressable Media strategies in Japan
• Provide market insights on Addressable Media and next-generation ad solutions
• Train and evangelize solutions internally and to clients

Qualifications

• 5-7+ years of experience in advertising, media, or the AdTech industry
• Experience in programmatic media and/or addressable media
• Experience in Addressable TV and/or Addressable Digital DOOH
• Experience developing new advertising solutions or media products
• Experience in business development and partnership building
• Strong understanding of data-driven advertising and media strategy
• Billingual communication skills

Collaboration & Working Conditions

• Key stakeholders: WPP Media Solutions, WPP Investment Team, media planners, suppliers, AdTech companies
• Employment type: full-time, permanent
• Location: Tokyo

Why This Role:

WPP Media is leading innovation in the global media industry through next-generation advertising solutions powered by data and technology. The Addressable Media Lead is a core leadership role driving the growth of the Addressable Media business in Japan, with the opportunity to collaborate with a global network and help shape a new advertising market.

About WPP Media:

WPP Media is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (MMD), data (Choreograph) and investment solutions, WPP Media leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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