Job Description

Worldwide Consumer Solution Services Creative Strategy Lead

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HP is seeking an experienced, forward-thinking Marketing Creative StrategyLeadto join our fast-paced Worldwide Consumer Services and Solutions Marketing Team. This individual will develop data-led creative strategy, overseeing the creation of performance marketing campaign content that will motivate enrollments in one of HP’s fast-growing services and subscriptions. In this role you will craft performant based creative briefs, partner with Agencies to develop customer focused creative campaigns and skillfully action feedback throughout the creative review and approval process, all whilst engaging and influencing key stakeholders throughout content development.

A successful candidate for this role will be self-driven, customer focused and capable of juggling multiple high-impact projects under tight deadlines. You will have a solid foundation in performance marketing and the ability to plan and execute agile cross-channel creative campaigns and regular content optimizations that reflect on-going customer learnings.

Key Responsibilities:

• Performance MarketingCreative Execution Develop briefs and lead creative agencies to develop WW creative campaignstrategiesandcontent development,including but not limited tocreative constructdevelopment,messaging framework,cross-channel creativeleveraging channel best practices,programguidelinesandoversightof photography and live-action shootsin partnership with our Agencies

• CampaignManagement: Manage the creation of all campaign materials, ensuring they align with marketing objectives andbrand guidelines Oversee the campaign budget, ensuringfunds are allocated effectively.

• Performant-focused Strategy Lead a test-and-learnapproach to campaign assets to improve efficiency and performance throughout the campaign duration. Collaborating closely with the media team and agency partners to report key performance metrics, providing actionable insights to optimize creative to drive continued improvement in performance.

• Drive Go-To-Market Success:Ability tomanagecomplex launch schedulescollaborating closely with agency partners and internal stakeholders

• Stakeholder Collaboration Build strong partnerships across product management, product marketing, agency partners and other cross-functional teams to drive seamless execution.

Qualifications and Requirements

• Proven experience running performance creative optimization across paid campaigns, with a track record of continuous testing and measurable lift

• Ability to lead agency partners end-to-end through the creative development lifecycle (brief, develop, test, and execute),with proven track record ofsetting clear expectations, running fast feedback loops, and holding accountability for delivery, iteration, and performance outcomes.

• Strong cross-functional operating skills: can align Performance Marketing + Media + creative/brand partners on priorities, timelines, and decision points

• Experience building or operationalizing a test-and-learn program (process, governance, documentation, stakeholder alignment), not just executing one-off tests

• Bachelor's degree in marketing, Business Administration, or a related field. Master's degree is a nice to have.

• 8+ years of proven experience inMarketing Communications, performance marketingand creative campaigndevelopment, ideally within technology or consumer software.

• Demonstrated success in developing and leading integrated marketing campaigns, launches, andcreative

• Excellent written and verbal communication, including crafting compellingbriefs andpresentations.

• Exceptional cross-functional collaboration and ability to influence stakeholders across various teams and levels.

• Self-starter mentality, ableto manage multiple projects simultaneously in a fast-paced, dynamic environment.

Preferred Qualifications:

Experience in marketing consumer mobile applications and/or SaaS products.

Familiarity with the printer, PC, or consumer electronics space.

Experience in digitalperformance marketingcontent creation and management.

The pay range for this role is $130,350 to $200,750 USD annually withadditionalopportunitiesfor pay in the form of bonus and/or equity (applies toUnitedStatesof America candidates only). Pay varies by work location, job-relatedknowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

 * Health insurance

 * Dental insurance

 * Vision insurance

 * Long term/short term disability insurance

 * Employee assistance program

 * Flexible spendingaccount

 * Life insurance

 * Generous time off policies,including;

 * 4-12 weeks fully paid parental leave based on tenure

 * 11 paid holidays

 * Additional flexible paid vacation and sick leave (US benefits overview

    [https://hpbenefits.ce.alight.com/])

The compensation and benefits informationisaccurate as of the date ofthisposting The Company reserves the right to modify this information at anytime,withor without notice, subject to applicable law.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

Not Specified

Relocation -

No

Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “ Know Your Rights: Workplace Discrimination is Illegal"