Job Description

Workforce Engagement Coordinator
Rasmussen University
Online/Remote - Tampa/Brandon, FL Market

Rasmussen University is seeking a Workforce Engagement Coordinator to plan, coordinate, and execute high-impact career and workforce-related events that connect students, alumni, employers, and community stakeholders. This role is responsible for delivering residential alliance–facing recruitment and hiring events, in-person career fairs, on campus tabling and alumni engagement programming both on campus and within the broader community.

The Engagement Coordinator works cross-functionally with Workforce Solutions, Career Services, Alumni Relations, Campus Leadership, and Corporate Marketing to ensure events are strategically aligned, professionally executed, and measurable in impact. This position plays a critical role in strengthening employer relationships, increasing student and alumni engagement, and supporting workforce development initiatives. Successful individuals may have the opportunity to advance into an Account Manager role.

Responsibilities:

Account & Workforce Strategy Support

• Support workforce and alliance strategies by executing event-based opportunities that strengthen relationships and expand employer engagement.
• Maintain awareness of workforce trends, employer needs, and competitor activities to inform event design and outreach strategies.
• Capture feedback and outcomes from events to support continuous improvement and strategic planning.
• Document and share post-event insights, contacts, and identified opportunities to support account planning, follow-up outreach, and pipeline development.

Event Planning & Execution

• Plan, coordinate, and execute inquiry generating tabling events, alliance showcases, career fairs, and alumni engagement events, both in person and virtually.
• Serve as the primary coordinator for residential alliance–facing career fairs, ensuring alignment with employer workforce needs and student outcomes.
• Manage event logistics including venue coordination, registration, vendor communication, materials, travel, and on-site execution.
• Ensure events are delivered on time, on budget, and in alignment with University branding and engagement goals.

Employer, Alumni & Community Engagement

• Collaborate with prospective employers, corporate alliances, alumni, and community organizations to design meaningful engagement opportunities.
• Support alumni engagement initiatives by coordinating networking events, panels, career workshops, and alliance events to celebrate alumni.
• Facilitate employment tracking of alumni outcomes to support programmatic accreditation expectations.
• Provide a high level of customer service to employers, alumni, and alliances, resolving issues efficiently and professionally.

Project Management & Implementation

• Create and manage event timelines, priorities, and deliverables; adjust plans as needed to meet changing needs.
• Utilize Customer Management systems to document event activity, student/alumni communication, alliance interactions, attendance, and outcomes.

Compliance & Security

• Adhere to all university policies, including information security and data privacy standards.
• Comply with U.S. Department of Education Program Integrity Rules regarding Title IV institutions and incentive compensation.

Per the US Department of Education Program Integrity Rules, postsecondary institutions that participate in the student financial assistance programs pursuant to Title IV of the Higher Education Act (HEA) are barred from providing incentive payments to any person or entity engaged in student recruiting and/or admissions activities.

Reporting Relationships:

The role will have no direct reports.

Requirements:

• Bachelor’s Degree in Business, Communication, Marketing or related field preferred.
• 1 year of sales experience preferred.

• Strong oral and written communication skills with proven ability to interact professionally with team members, stakeholders both physically and virtually.
• Strong organizational and interpersonal skills
• Sets and maintains high performance standards for self that support the overall strategic plan and vision of the department and holds self-accountable for achieving results.

• Ability to work multiple projects at one time
• Ability to effectively work under tight deadlines independently with minimal direction
• Proficiency in Microsoft Office Suites

Ability to travel in and out of state up to 75% of the time.

About Us:

Rasmussen University, a university accredited by the Higher Learning Commission, an institutional accreditation agency recognized by the U.S. Department of Education ( www.hlcommission.org), is dedicated to changing lives and the communities it serves through innovative educational programs. As a pioneer in career-focused education since 1900, the University is defining a new generation of higher education that focuses on competency-based education, technology and transferable skills. Rasmussen offers undergraduate and graduate programs online and in person at 20 campuses around the country. The University is designed to lift and support its students every step of the way, from each student’s first credential to their last. Rasmussen is dedicated to global enrichment, serving the underserved, and meeting the evolving needs of diverse students, communities, and economies. Rasmussen encourages its students, faculty, and staff to strive for academic excellence, community enrichment and service to the public good. Rasmussen is a wholly owned subsidiary of American Public Education, Inc. (Nasdaq: APEI). For more information about Rasmussen University, please visit www.rasmussen.edu

It is the policy of Rasmussen University to afford equal opportunity to all qualified persons. We treat all qualified individuals equally as to their recruitment, hiring, assignments, advancements, compensation, and all other terms and conditions of employment. Rasmussen University does not discriminate on the basis of race, color, religion, creed, sex, age, national origin, sexual orientation, or physical, mental, or sensory disability, or any other characteristic protected by law.

If you are a resident of a state with designated pay transparency requirements and this role is available remotely, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request. Please send an email to recruiting@apei.com