Job Description

The Wine Group (TWG) is a leading producer of award-winning wines and alcoholic beverages across 120+ brands. With operations in California, New York and Australia, TWG is an innovator in developing and marketing brands beloved by consumers globally, including Cupcake, Franzia, Benziger, Imagery, Tribute, Chloe, Meiomi, Cooks, 7 Deadly, Cooper & Thief, and more. We produce our products using sustainable practices to create delicious beverages that people can feel good about. Visit us at www.thewinegroup.com.

JOB SUMMARY

The Wine Specialist Tour Guide is responsible for delivering exceptional hospitality experiences at Benziger Family Winery through guided tours, wine tastings, and educational storytelling rooted in the winery's history, biodynamic practices, and viticulture. This role plays a key part in driving sales performance by promoting wine, merchandise, and wine club memberships while creating personalized, memorable experiences that align with guest interests.

The Wine Specialist Tour Guide conducts a variety of elevated hospitality experiences—including Biodynamic Tram Tours, Tribute Tours, and seated tastings—and accurately processes transactions through the point-of-sale system with a high level of integrity. This position requires the ability to work independently in a fast-paced environment, represent the winery professionally at all times, and safely operate tram tour vehicles as part of the guest experience.

This position is part-time, with shifts currently needed on Sunday, Monday, Thursday, and potentially an additional day as business needs dictate. A flexible schedule is required, including availability for weekends, holidays, and special events.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Deliver exceptional hospitality by welcoming guests, presenting the winery portfolio, and conducting engaging wine tastings, tours, and educational experiences.
• Create personalized and memorable guest experiences through in-depth knowledge of wines, winemaking practices, viticulture, winery history, and brand storytelling.
• Conduct Biodynamic Tram Tours, Tribute Tours, seated tastings, and other elevated hospitality experiences as scheduled.
• Drive sales performance by promoting wine, merchandise, data capture and wine club memberships while confidently recommending products and experiences that align with guest interests.
• Meet or exceed individual and team sales, wine club acquisition, and guest engagement goals.
• Utilize point-of-sale (POS) system to accurately process wine and merchandise transactions while maintaining the highest level of integrity and accountability.
• Assist with the setup, breakdown, and cleaning of tasting, tour, and event spaces.

OTHER FUNCTIONS

• Represent the winery at onsite and offsite events, ensuring exceptional guest experiences and professional brand representation.
• Assist guests with reservations, booking inquiries, and experience recommendations.
• Support retail operations by stocking supplies, maintaining merchandise displays, and ensuring tasting room and tour areas are clean and organized.
• Collaborate effectively with team members and leadership to deliver best-in-class hospitality and achieve business objectives.
• Represent Benziger Family Winery in a friendly, professional, positive, and knowledgeable manner at all times.
• This job description is not intended to be a comprehensive list of all duties, responsibilities, or activities associated with the position. Responsibilities may change at any time, with or without notice, to meet business needs.

QUALIFICATIONS

• Must be at least 21 years of age.
• High school diploma or GED required.
• Two or more years of experience in tasting rooms, hospitality, luxury service, or retail sales, preferred.
• Strong sales aptitude with the ability to confidently recommend wines, experiences, merchandise, and wine club memberships.
• Strong attention to detail and the ability to multitask, prioritize, and perform effectively in a fast-paced environment.
• Ability to work independently with minimal supervision.
• Demonstrated reliability, punctuality, and adherence to safety standards and operating procedures.
• Ability to learn and safely operate tractor tram and electric tram tour vehicles.
• Must possess and maintain a valid California driver's license.

PHYSICAL DEMANDS

• Frequently lift, carry, push, and move items weighing up to 50 pounds.
• Stand and walk for extended periods throughout the workday.
• Frequently bend, stoop, reach, twist, and kneel while performing job duties.
• Operate equipment including hand trucks, dishwashers, and other winery-related equipment.
• Ability to work both indoors and outdoors in varying weather conditions.
• Ability to safely operate winery tour vehicles as required.

COMPENSATION

• Hourly Pay Range: $20.00 per hour + tips and commissions
• Actual compensation will be determined based on factors including experience, skills, qualifications, education, and other job-related considerations.

At The Wine Group, we are proud to be an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status, or any other characteristic protected by law.

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NOTICE TO THIRD PARTY AGENCIES

Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.