Job Description

A Tokyo-based role reporting to the Head of Marketing Japan, responsible for driving marketing strategies for the wholesale segment in Japan, to help achieve its business growth.

This role is part of the Asset Management Marketing & Client Experience team and while the role primarily supports Wholesale Marketing, he / she will be required to work across the spectrum of propositions and products in the HSBC Asset Management business, as required.

Key responsibilities in this role are:

• Undertake planning, development and management of marketing strategies aimed at driving fund inflow for the wholesale segment in Japan
• Plan and execute campaigns utilising traditional, social and digital media, events, partnerships, collaterals, etc. to raise the profile of HSBC AM with an aim to grow the AuM
• Work closely with the wholesale sales team to understand and fulfil needs of the investment trust distributors and indiviual investors, and deliver marketing campaigns, initiatives and content targeting those clients
• Develop and deliver digital communication strategies in a highly regulated environment through innovative thinking
• Establish collaborative relationships with various internal stakeholders including - Investment, Compliance, Global and Regional Product Marketing, Marketing Delivery, Product Development etc. to ensure marketing initiatives are delivered in a smooth and timely manner
• Keep a strong understanding of the market by tracking and analysing competitors’ activities as well as industry trends
• Manage, track and report the costs, efficiencies and ROI of marketing activities
• Manage external vendors such as creative agencies and production houses
• Ensure Global Standards, core process and procedures are followed and monitored, and global and local compliance and audit requirements are fully met

Qualifications & Experience

• University graduate
• At least 5 years’ marketing experience in a financial institution, preferably an asset management company with strong presence in the retail investment trust market
• Credible experience delivering campaigns and projects across the marketing mix (ATL, BTL, digital, events, etc.)
• Strong understanding of the local regulations, client profiles and competitive landscape
• In-depth knowledge of financial terminology and understanding of asset management concepts and industry
• Excellent communication skills. Native-level Japanese language proficiency and business-level English language proficiency
• Good interpersonal skills. Ability to work with teams of different backgrounds
• Strong project management skills - deadline and detailed-oriented
• Excellent PowerPoint, Excel and Word skills. Experience in digital communications such as website, SNS a plus.