Comfort starts with our 10,000+ team members across the globe, who are transforming the power of comfort every day. Our employees have the power to change lives, in our homes, work and communities. We foster an inclusive environment while honoring a legacy built on family, where everyone can be themselves.
If you are ready to join an industry leading organization where our people are the most important asset, and innovation propels us into the future, you’re ready to take your seat at La-Z-Boy Incorporated.
WE BELIEVE IN THE TRANSFORMATIONAL POWER OF COMFORT
Be part of the team responsible for advancing La-Z-Boy’s Retail-First strategy by aligning brand, marketing, and retail execution across the company’s channel ecosystem. This position plays a key role in driving growth across La-Z-Boy’s wholesale partner network, an important extension of the brand that expands La-Z-Boy’s reach across retail markets in North America. This role ensures that La-Z-Boy’s brand strategy, consumer insights, and retail marketing approach are effectively translated into wholesale partner environments to improve retail execution and sell-through. Working closely with Wholesale Sales, merchandising, insights, and marketing teams, this role identifies growth opportunities, develops marketing strategies, and leads activation programs that strengthen La-Z-Boy’s presence across strategic wholesale retail partners and digital marketplaces. This role also leads wholesale partner marketing enablement programs and platforms, including tools that support dealer marketing, digital presence, and social activation – helping partners effectively market La-Z-Boy products and drive consumer demand.
KEY RESPONSIBILITIES (other duties as assigned):
Wholesale Growth Strategy
Wholesale Partner Marketing Enablement
Go-To-Market & Wholesale Activation
Retail Intelligence & Competitive Insight
Budget Management
Test & Learn Innovation
SCOPE & IMPACT
This position plays an important role in advancing La-Z-Boy’s Retail-First strategy by supporting growth across the wholesale partner ecosystem. Wholesale represents a significant extension of the La-Z-Boy brand, expanding the company’s presence across national, regional, and digital retail partners. This role helps ensure that La-Z-Boy’s brand strategy, marketing programs, and retail execution translate effectively within partner environments to strengthen sell-through and overall brand presence. Working closely with Wholesale Sales and cross-functional teams, the position contributes to improved partner engagement, stronger retail execution, and scalable marketing programs that support the continued growth of the wholesale business. Success in this role helps strengthen La-Z-Boy’s position within partner retail environments while ensuring consistency with the company’s broader retail marketing strategy. The role helps ensure La-Z-Boy shows up consistently and competitively across all retail channels where consumers shop the brand.
SUPERVISORY RESPONSIBILITIES: 1 direct report
MINIMUM JOB REQUIREMENTS:
PHYSICAL DEMANDS/WORK ENVIRONMENT:
Office environment / no specific or unusual physical or environmental demands. Nearly continuously sit, use repetitive hand motion, hear and listen. Seldom walk.
OTHER DUTIES: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the incumbent for this job. Duties, responsibilities and activities may change at any time with or without notice.
Weekly Hours:
40
Benefits for Employees in the US:
Benefit offerings to employees and their families include: Medical, Vision, Dental and Basic Life Insurance, available 401k retirement plan with company match of up to 6%. Paid time off includes: 9-11 paid holidays each year, two weeks’ prorated vacation as a new hire and either personal time (non-exempt only) or state mandated sick time.
More information can be found via: https://learn.bswift.com/la-z-boy
If this role requires travel / driving in order to perform the key responsibilities outlined above, candidates must be able to meet the qualifications noted in the company’s Driver Management Program to be considered for the role.
At La-Z-Boy Incorporated, we're an equal opportunity employer. We understand that our employees’ diverse backgrounds, experiences, perspectives, and viewpoints add value to our ability to create and deliver the best possible service, quality products, and is of utmost importance as we work together to build comfort. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
We are committed to fostering an environment in which all employees feel valued, included, and empowered to do their best work and bring great ideas to the table. If you are a qualified individual that may need a change or adjustment to the application/interviewing/hiring process as a result of your disability, you may request a reasonable accommodations by emailing our recruiting team at recruiting@la-z-boy.com or by calling 734-242-1444.
La-Z-Boy Incorporated brings the transformational power of comfort to people, homes, and communities around the world—a mission that began when our founders invented the iconic recliner in 1927. Today, we operate as a vertically integrated furniture manufacturer and retailer, committed to uncompromising quality and compassion for our consumers.
Our Retail segment consists of 200 company-owned La-Z-Boy Furniture Galleries® stores and is part of a broader network of nearly 370 La-Z-Boy Furniture Galleries®, serving customers nationwide when coupled with La-Z-Boy.com. Joybird®, an ecommerce retailer and manufacturer of modern upholstered furniture, has 13 stores in the U.S. In our Wholesale segment, we manufacture comfortable, custom furniture for our Furniture Galleries® and a variety of retail channels: England Furniture Co., which offers custom upholstered furniture, and casegoods brands Kincaid®, American Drew®, and Hammary®, which provide pieces that make every room feel like home.
The La-Z-Boy Incorporated state-of-the-art, LEED-certified world headquarters is located in Monroe, Michigan. This location along with our Innovation Center in Dayton, Tennessee, and all our North American manufacturing locations all represent our commitment to the environment—we integrate sustainable business practices to reduce the impact of our operations.
Being a great employer isn’t limited to our sustainability or record-breaking safety performance; it also means being a good corporate citizen. In FY 2024, La-Z-Boy Incorporated and the La-Z-Boy Foundation granted more than $2.8 million to non-profit organizations through monetary and in-kind donations. Our signature partnership with Ronald McDonald House Charities® (RMHC®) helps give families a comfortable home away from home while their children receive much-needed medical care, as we’ve donated more than 15,000 pieces of furniture to RMHC® homes.
Join our team to impact the world through comfort.
