Job Description

Global Business Solutions-Global Business Marketing-Global Integrated Marketing Communications-Campaigns & Digital Channels

Responsibilities

UX Strategy & Website Experience

- Develop and execute website UX strategies that support customer needs and business objectives.

- Lead the strategy, optimization, and evolution of key website experiences, customer journeys, and feature enhancements.

- Partner with Product, Marketing, Design, and Engineering teams to define experience goals, requirements, success metrics, and implementation priorities.

- Translate customer insights and business objectives into scalable web solutions while balancing user experience, technical feasibility, and business impact.

Website Strategy & Information Architecture

- Define and optimize website information architecture, navigation systems, and content discovery experiences.

- Design website experiences that effectively serve diverse audiences, including SMB advertisers, enterprise advertisers, media agencies, creative agencies, and existing customers.

- Ensure customers can easily discover relevant solutions, educational resources, product information, and support content.

- Partner with Content Strategy and Marketing teams to evolve the website as a central destination for customer education and product discovery.

Customer Experience & User Research

- Advocate for customer needs by leveraging user research, behavioral insights, analytics, and feedback.

- Develop audience segmentation frameworks, personas, and customer journey maps to inform website strategy and prioritization.

- Identify customer pain points and opportunities to improve discoverability, usability, engagement, adoption, and conversion.

- Translate research findings into actionable recommendations that improve both customer and business outcomes.

Content Strategy & Experience Design

- Partner with Content Strategists, Designers, and Marketers to create intuitive, engaging, and conversion-focused web experiences.

- Define user flows, wireframes, prototypes, and experience requirements that support customer goals and business objectives.

- Collaborate with UX/UI designers to develop scalable, user-centered design solutions and interaction patterns.

- Ensure experiences are accessible, globally relevant, and aligned with brand, UX, and web standards.

Performance Optimization & Measurement

- Define success metrics and measurement frameworks that connect website performance to customer and business outcomes.

- Monitor and analyze engagement, content consumption, conversion, product adoption, and revenue-related performance metrics.

- Identify optimization opportunities through analytics, experimentation, usability testing, and customer insights.

- Partner with Analytics and Marketing teams to inform roadmap priorities and continuous improvement efforts.

Web Governance & Cross-Functional Leadership

- Collaborate across Product, Marketing, Design, Content, Engineering, and regional teams to drive alignment and successful execution.

- Ensure website experiences meet accessibility, localization, brand, UX, and technical quality standards.

- Conduct visual and functional QA and proactively identify risks, blockers, and opportunities throughout the development lifecycle.

- Support website initiatives related to product launches, campaigns, events, and other strategic business priorities.