Job Description

1. Manage and Update Website Content.

a. Update homepage banners, landing pages, and promotional content in alignment with monthly marketing campaigns.

b. Ensure vehicle merchandising, photos, and descriptions are accurate and visually appealing.

c. Maintain accurate pricing disclosures and compliance language in coordination with the Marketing Director.

d. Upload and organize photos and videos to enhance user experience.

e. Ensure vehicle inventory presentation meets established merchandising standards including photo quality, pricing clarity, and promotional consistency.

1. Support Monthly Marketing Launches.

a. Prepare website updates in advance of the first of each month.

b. Implement offer updates between the 2nd and 5th of each month upon official release.

c. Ensure campaign messaging is reflected consistently across all franchise websites.

d. Test links, forms, and call-to-action buttons to ensure proper functionality.

1. Monitor Website Performance.

a. Use basic GA4 reporting to monitor traffic, page performance, and user behavior.

b. Identify simple bottlenecks such as high bounce rates or underperforming landing pages.

c. Provide weekly performance summaries to the Marketing Director.

d. Report technical issues to vendors and follow through until resolution.

e. Monitor lead form performance, vehicle detail page engagement, and conversion tool usage to identify optimization opportunities.

1. Improve User Experience.

a. Recommend improvements to page layout, navigation, and content presentation.

b. Ensure mobile responsiveness and visual consistency.

c. Monitor website speed and report performance concerns.

d. Continuously look for ways to make dealership websites more engaging and visually modern.

e. Apply basic on-page SEO best practices including page titles, meta descriptions, headers, and content structure as directed by the Marketing Director.

1. Maintain Brand Standards.

a. Ensure visual and messaging consistency under the Your Way Home brand direction.

b. Review content regularly for outdated promotions or incorrect messaging.

Weekly Responsibilities

1. Review all franchise websites for accuracy and campaign alignment.
2. Submit performance summary and improvement recommendations to the Marketing Director.
3. Coordinate with vendors regarding website updates and technical issues.
4. Audit forms and lead submissions to ensure proper tracking.
5. Review form tracking and conversion pathways to ensure accurate lead attribution and data capture.

Monthly Responsibilities

1. Support full website launch updates for new monthly campaigns.
2. Review key GA4 metrics including traffic trends, conversion rates, and top-performing pages.
3. Maintain archive of past promotions and ensure expired offers are removed promptly.
4. Participate in marketing planning meetings to understand upcoming campaigns.

Quarterly Responsibilities

1. Conduct a full website content audit across all franchises.
2. Identify long-term UX improvement opportunities.
3. Recommend design or content updates to support seasonal marketing strategies.

Additional Responsibilities

· Perform other duties and responsibilities as assigned to support marketing initiatives and dealership operations.

Minimum Requirements

Degree in marketing, Communications, Business, Digital Media, or related field preferred, or equivalent experience. Basic understanding of website platforms, content management systems, and Google Analytics required. Strong attention to detail, organization, and visual presentation skills. Ability to manage multiple projects, meet deadlines, and prioritize tasks effectively. Demonstrated interest in developing skills in SEO, analytics, and conversion optimization preferred. Strong written and verbal communication skills and a willingness to learn and grow within a performance-driven marketing environment.

Example schedule: Monday through Friday, approximately 8:00 AM – 5:00 PM, with flexibility depending on filming or marketing needs.