Job Description

Who we're looking for

What you'll do

• Develop a rolling webinar calendar tied to marketing campaigns, product launches, and pipeline goals.
• Identify timely, relevant topics that resonate with PI law firms at each stage of the customer lifecycle — from awareness to expansion.
• Collaborate with demand gen, product marketing, and CS to ensure webinar themes ladder up to broader GTM priorities.

• Source and recruit internal SMEs, customers, partners, and industry experts as speakers.
• Manage speaker prep end-to-end: briefing calls, slide reviews, run-of-show coordination, and dry runs.
• Build and maintain a speaker pipeline so the bench is never empty.

• Develop compelling webinar narratives and agendas that balance education with business relevance.
• Write or oversee slide decks, speaker talking points, polling questions, and interactive elements.
• Ensure all content reflects Supio’s brand voice and reinforces our position as the trusted AI partner for PI law.

• Own the promotional plan for each webinar: email campaigns, social posts, paid amplification, partner channels, and Sales outreach sequences.
• Build and manage registration landing pages; write email copy and subject lines that drive high open and conversion rates.
• Set and hit registration and attendance targets for every event.

• Configure and manage all webinars in Zoom Webinars, including registration, panelist setup, practice sessions, and post-event settings.
• Build HubSpot workflows for registration confirmation, reminders, attendee follow-up, and no-show nurture sequences.
• Ensure proper tracking, list segmentation, and lead scoring are in place so every registrant is handled correctly in the CRM.

• Execute timely, segmented follow-up for attendees, no-shows, and on-demand viewers — tailored to funnel stage and engagement level.
• Coordinate with Sales on MQL handoffs and hot lead alerts; track follow-up completion and conversion.
• Analyze post-event data (attendance rate, engagement, pipeline influenced) and share a concise debrief with stakeholders.

• Repurpose each webinar into a content waterfall: on-demand recording, key clips for social, blog recap, email highlights, and enablement assets for Sales.
• Manage production timelines so post-event content ships within a defined SLA.
• Maintain an organized content library so recordings and assets are easily accessible across the org.

Qualifications

• 3+ years of experience running a B2B webinar program, ideally at a SaaS or tech company; legal tech experience is a plus.
• Demonstrated ability to execute 1–2 live webinars per week with consistency and quality.
• Hands-on proficiency with Zoom Webinars and HubSpot — you know how to set up a workflow, segment a list, and build a registration page without a tutorial.
• Strong project management skills: you run checklists, hold timelines, and juggle multiple active webinars without dropping details.
• A solid grasp of how webinars drive pipeline — you think about registration goals, MQL thresholds, and pipeline influence, not just attendance numbers.
• Ability to develop compelling content and coach speakers; you make complex topics accessible and engaging.
• Sharp written communication skills for email copy, social posts, and speaker briefs.
• Collaborative by nature — comfortable working with Sales, CS, Product, and external partners simultaneously.
• Self-directed and organized: you don’t wait to be told what’s next; you’ve already built the plan.

Nice to haves

• Experience marketing to law firms or within the legal industry.
• Familiarity with video editing tools for clipping and repurposing webinar recordings.
• Experience with webinar platforms beyond Zoom (e.g., ON24, Goldcast).
• Background in content marketing or demand generation.