You will own conversion rate optimization and the web experimentation program for our self-serve and sales journeys. You will turn traffic into pipeline and revenue through sharp hypotheses, clean test design, and decisions backed by trustworthy data. This is a hands-on role on the Web Experience Team, inside Marketing.
We are making a bold bet: agents are becoming real users of our platform, preparing and orchestrating agreements for our customers, and our website has to win for both audiences.
You will partner closely with the Web Experience Manager on personalization strategy, with the Growth Team on shared experiments, our Sales Team on pipeline expansion, and with the SEO Team on LLM conversion. You will be a key stakeholder in website experimentation tooling and craft our experimentation methodology.
In this role, you will:
Own conversion rate optimization Turbo-charge conversion rates across our self-serve and sales journeys, from the homepage to pricing to demo request. You will move the numbers that matter, including web conversion rate, sign-ups, and inquiry-to-pipeline.
Run the web experimentation program Design, prioritize, and ship A/B, multivariate, and split-URL tests across pandadoc.com. You will own the full lifecycle from hypothesis to analysis to rollout, and you will keep every test statistically sound.
Optimize for agentic experience Make pandadoc.com convert for AI agents as well as people. You will structure pages, content, calls to action and tailored conversion paths so that agents from tools like ChatGPT and Claude can interpret PandaDoc and complete journeys on a buyer's behalf.
Partner on personalization Work with the Web Experience Manager to shape and test personalization for direct, returning, and high-intent traffic. You own the experimentation engine behind personalization, and you shape the strategy together.
Own the experimentation stack Lead the evaluation and final decision on our experimentation and personalization tooling. You will keep measurement clean and trusted across the site, including first-party data and cookie-based test connections.
Turn data into decisions, then scale them Partner with our data team to build the reporting that ties web conversion to pipeline and revenue. You will share results and recommendations with collaborators and leadership, and you will turn one-off wins into playbooks the whole Marketing Team adopts, so we invest more where the data tells us to.
Collaborate cross-functionally Align with Growth, RevOps, SEO, Design, and Web Development so that winning tests ship, scale, and stick.
About you:
Qualifications:
At PandaDoc, we are building a data-driven future where analytics are at the heart of our decision-making processes. As the Senior Manager of Revenue Analytics, you will play a critical role in shaping that future, leading a team that directly impacts our growth and success.
Through PandaDoc, we offer employees competitive compensation, best in class perks and benefits. We hire collaborative, customer obsessed, problem solvers and give you ample opportunity to grow and succeed.
If you are passionate about data, proactive in your approach, and excited to make a difference, we'd love to hear from you.
PandaDoc empowers more than 60,000 growing organizations to thrive by taking the work out of document workflow. PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes, contracts, and more. For more information, please visit https://www.pandadoc.com
We're known for our work-life balance, kind co-workers, & virtual team bonding events. Although our Pandas are located remotely across the globe, we stay connected with the help of technology and ensure that everyone on our team feels, well, like a team.
Pandas work best when they're happy. We retain our talent by upholding our values of integrity & transparency, and selling a product that changes the lives of our customers.
Check out our LinkedIn to learn more.
Employees may be able to purchase company stock (or receive annual bonuses)
Employees (and their families) may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans. Employees will also receive 13.34+ hours of paid time off per month, 6 self care days, birthday PTO day, and 12 company paid holidays off per year.
The annual range for this role is $150k OTE, which includes both base and variable pay.
PandaDoc is an Equal Opportunity Employer. We are committed to equal treatment of all employees without regard to race, national origin, religion, gender, age, sexual orientation, veteran status, physical or mental disability or other basis protected by law.
Application deadline 08/30/26
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