Booth

Web Developer

Booth  •  Makati City, PH (Onsite)  •  2 months ago
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Job Description


Job Summary


This role is responsible for the technical integrity, performance, and strategic evolution of the client's digital ecosystem. This position sits at the intersection of web development, growth marketing, and artificial intelligence, ensuring that our web infrastructure is not only secure and scalable but also optimized for the next generation of search and AI-driven discovery.
Responsibilities

  • Manage and maintain websites across the TTGI Group, ensuring strong performance, security, scalability, and reliability

  • Develop and implement new website pages, modules, and functionality within the CMS environment

  • Troubleshoot website issues, bugs, and integration challenges across front end, back end, and connected platforms

  • Monitor server performance and uptime using Kinsta, and ensure websites remain stable, secure, and optimised

  • Ensure websites follow technical SEO and answer engine optimisation best practice, including site structure, schema, page speed optimisation, crawlability, and AI discoverability

  • Conduct regular technical site audits and monitor SEO health using platforms such as SEMrush and Ahrefs

  • Identify and resolve technical issues impacting search visibility, AI answer visibility, and website performance

  • Manage HubSpot workflows, forms, landing pages, and campaign infrastructure

  • Support campaign setup and ensure proper lead capture, routing, and automation within HubSpot

  • Maintain integrations between the website, HubSpot, and other marketing technology platforms

  • Monitor website and campaign performance through analytics platforms, including Google Analytics and HubSpot

  • Develop dashboards and reporting to support data-driven marketing decisions

  • Work closely with the Growth Marketing Manager and marketing team to optimise user journeys and improve conversion performance

  • Implement and maintain AI powered website features such as intelligent search, chatbot integrations, content recommendations, and personalised user experiences

  • Use AI assisted development tools to improve delivery speed, code quality, testing, and documentation

  • Collaborate with content and marketing teams to apply AI tools for content generation, optimisation, and experimentation while maintaining brand quality and governance

  • Evaluate and integrate AI tools and APIs to improve automation, lead qualification, and campaign performance


Requirements


Skills and Experience


  • 6 to 8 years experience in website development, digital marketing technology, or a similar role

  • Strong experience with WordPress or comparable CMS platforms

  • Proficiency in HTML, CSS, JavaScript, PHP, and MySQL

  • Experience working with APIs and integrating third party marketing platforms

  • Hands on experience with HubSpot, including workflows, forms, landing pages, and campaign tracking

  • Strong understanding of technical SEO, including site structure, indexing, schema, and performance optimisation

  • Experience using SEO platforms such as SEMrush and Ahrefs for audits, monitoring, and optimisation

  • Familiarity with website hosting environments and performance monitoring tools such as Kinsta

  • Experience using analytics platforms such as Google Analytics and HubSpot reporting

  • Strong troubleshooting and debugging capabilities

  • Ability to work collaboratively with marketing, design, and technical teams

  • Practical experience with AI tools for web development, marketing automation, and content optimisation

  • Experience integrating AI services or models via API, such as OpenAI, Anthropic, or Google AI

  • Understanding of AI related web considerations, including structured data for AI retrieval, content quality signals, and answer engine visibility
Booth

About Booth

Scale Globally. Lead Responsibly.

At Booth, we believe the best way to grow is the right way. As a certified B Corp, we help companies scale with the world’s best people — and keep them — without sacrificing ethics, culture, or quality. With teams in the Philippines, Colombia, and another 100+ countries, we deliver global reach, low attrition, and people-first outsourcing that aligns with your values. It’s how we deliver Growth Without Compromise.

Industry
Consulting & Advisory
Company Size
501-1,000 employees
Headquarters
Makati, PH
Year Founded
Unknown
Website
boothandpartners.com
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