Job Description

The Website Writer will produce high-quality, SEO-informed web copy that clearly communicates what MRI Software does, why it matters, and why buyers should choose it. This role is responsible for executing and contributing to a website and digital content strategy that aligns with MRI’s brand voice and resonates with target audiences across global markets.

Sitting within the content function, this role focuses on producing compelling web copy across MRI’s global digital presence, ensuring every page is clear, purposeful, and optimised to engage and convert the right buyers.

Working closely with cross-functional teams including Marketing, Design, Product, and Digital, you will ensure web content is aligned to business goals, campaign priorities, and the broader brand and messaging framework. You will bring a sharp eye for clarity, a strong understanding of B2B digital marketing, and the ability to manage multiple projects simultaneously in a fast-paced, global environment.

Success in this role will be measured by the quality and consistency of web copy output, SEO performance, content engagement metrics, and the effectiveness of digital content in supporting pipeline and demand generation objectives.

Please note that this role requires working UK business hours (Monday to Friday, 09:00 – 17:30 BST/GMT) to support the global team.

We understand the need to provide a flexible working environment partnered with team collaboration and socialisation. Therefore, we operate a hybrid working model with 3 days of working from home per week. This role is based in the  Johannesburg office. 

Duties/Responsibilities

Website & Digital Content

1. Website Copy

• Execute on and contribute to a comprehensive website content strategy that aligns with MRI's brand voice and resonates with target audiences across global markets

• Write and edit high-quality web copy for product pages, solution pages, landing pages, and campaign pages, ensuring all content is clear, compelling, and aligned to messaging frameworks

• Craft headlines, subheadings, body copy, feature descriptions, and calls to action that succinctly communicate product value and drive the right buyer actions

• Ensure all website copy reflects MRI's brand voice and tone guidelines and maintains a consistent standard of quality across all pages and sections

• Manage updates to existing web copy as products, messaging, or campaign priorities evolve, keeping the site current and accurate at all times

• Partner with the Digital and Web team to ensure copy integrates effectively with page design, UX, and user journey optimisation

2. SEO & Content Performance

• Align all web copy with SEO strategy to increase organic traffic and improve search engine rankings across target keywords and topics

• Apply SEO best practices including keyword integration, metadata writing, heading structure, and internal linking to maximise discoverability

• Use tools such as Ahrefs or equivalent to inform keyword strategy, identify content gaps, and monitor search performance

• Monitor and analyse content performance using Google Analytics and other available data sources to inform future content decisions and optimisation priorities

• Continuously test and refine web copy based on performance data, user behaviour insights, and evolving SEO best practices

• Stay current on industry trends, algorithm changes, and digital content best practices to ensure MRI's web presence remains competitive and effective

3. Digital Channel Content

• Write and edit content for a range of digital channels beyond the core website, including blog posts, email marketing copy, social media content, and digital campaign assets

• Support the development of landing page copy and digital content for demand generation campaigns in collaboration with the Campaigns team

• Contribute to email marketing initiatives, writing clear and engaging copy aligned to audience segmentation and campaign objectives

• Ensure all digital content is consistent with brand guidelines and maintains a cohesive brand voice across every channel and touchpoint

4. Web Personalisation & UX

• Support web personalisation initiatives using platforms such as Webeo or equivalent, contributing copy tailored to specific audience segments, industries, or geographies

• Develop a strong understanding of web UX principles and buyer journey optimisation, ensuring copy supports intuitive navigation and clear conversion pathways

• Partner with the Digital team to identify opportunities to improve the web experience through better copy, clearer messaging, or more effective calls to action

• Contribute to A/B testing and copy experimentation initiatives, applying learnings to continuously improve web content performance

Collaboration & Execution

5. Cross-Functional Collaboration

• Collaborate with cross-functional teams including Marketing, Design, Product, and Digital to ensure web content is aligned with business goals, campaign priorities, and product messaging

• Work closely with the Content Manager and broader content team to ensure web copy aligns to shared brand standards, messaging frameworks, and editorial guidelines

• Partner with Product Marketing to ensure product and solution pages accurately reflect current positioning, capabilities, and value propositions

• Collaborate with external agencies and freelancers to supplement web content production where required, providing clear briefs and maintaining quality oversight

• Work with the Creative Studio on visual and design elements where web content requires graphic or multimedia support

6. Planning & Project Management

• Manage and prioritise multiple web content projects simultaneously, ensuring deadlines are met and quality is maintained across all active workstreams

• Maintain clear visibility of active projects through shared tracking tools and content calendars, communicating proactively on progress and risks

• Coordinate review and approval stages effectively, ensuring the right stakeholders are engaged at the right time and feedback is incorporated efficiently

• Flag capacity constraints or delivery risks to the Content Manager in a timely manner, proposing practical solutions where possible

7. Quality & Brand Consistency

• Ensure all web and digital content adheres to MRI's brand voice, tone guidelines, and messaging standards, maintaining a consistently high standard of written output

• Apply strong editing and proofreading skills to all content before publication, with particular attention to clarity, accuracy, and grammatical precision

• Maintain and apply knowledge of MRI's product portfolio, target audiences, and key market narratives to ensure all content is relevant, accurate, and commercially effective

• Contribute to the development and maintenance of web copy guidelines, templates, and best practice documentation for use across the team

Required Skills/Abilities

Experience & Expertise

• 3+ years of experience in web copywriting, digital content writing, or B2B digital marketing, with a portfolio demonstrating high-quality web and digital content output

• Proven ability to write compelling, clear, and conversion-focused web copy for B2B audiences, including product pages, landing pages, and campaign content

• Strong knowledge of SEO best practices, with hands-on experience applying them to improve organic performance

• Solid understanding of web UX principles and buyer journey optimisation, with the ability to write copy that supports clear and effective digital experiences

• Knowledge of B2B digital marketing channels and techniques, including email marketing, paid digital, and content-led demand generation

• Proficient in WordPress for content management and publishing, Google Analytics for performance monitoring, and Microsoft Office

• Experience with Ahrefs or equivalent SEO tools an advantage

• Familiarity with email marketing and marketing automation platforms such as Pardot an advantage

• Experience with web personalisation tools such as Webeo an advantage

• Working knowledge of Canva or equivalent design tools for basic content formatting and visual support an advantage

Skills & Capabilities

• Exceptional written communication skills with a sharp, clear, and commercially focused writing style suited to B2B web and digital content

• Strong editing and proofreading skills with a high standard of grammatical accuracy and attention to detail

• Ability to write across multiple formats, tones, and audience types while maintaining a consistent brand voice

• Strong understanding of how to craft headlines, calls to action, and page copy that communicate value quickly and drive buyer action

• Highly organised with the ability to manage multiple concurrent projects to deadline in a fast-paced, global environment

• Collaborative working style with strong interpersonal skills and the ability to work effectively with remote and cross-functional teams in a matrix organisation

• Self-motivated and proactive, with the ability to take ownership of work and continuously seek ways to improve content quality and performance

• Comfortable working with data and performance metrics to inform content decisions and demonstrate impact

Notes:

• Role is based in Johannesburg, South Africa and supports global digital content across EMEA, APAC, and the Americas

• Occasional travel to events within South Africa is expected, approximately twice per year

• Collaboration with global teams will require flexibility around working hours to accommodate time zone overlap

We’re obsessed with making this the best job you’ve ever had! 

We want our teams to love working here, so we’ve created some incredible perks for you to enjoy: 

• We want our staff to love working here, and so we’ve created a few unique perks such as office breakfasts, quarterly lunches and virtual social events. Additionally, we value your input in your employee experience and have employee-led groups such as our DEI committee, employee resource groups such as Women and Allies, and our Pride Event Group 

• Have confidence in your health with our offered Medical Aid Scheme.  

• Invest in our competitive Personal Pension plan and help set you up for your future. 

• Big on family? So are we! Here at MRI Software we recognise that your family is important, and being able to spend quality time with your family as it grows is a wonderful experience. Therefore, the MRI Software Parental Leave benefit is designed to give you the opportunity to spend time with your new arrival(s).  

• Enjoy a fantastic work-life balance with 25 days of annual leave plus public Holidays, in addition to a bank of 16 hours of "Flex Time Off" to be used whenever and however you choose!

• Further your professional development with our Tuition Reimbursement Schemes  

• Enjoy the flexibility of working from anywhere in the world for two weeks out of the year!  

About Us

From the day we opened our doors, MRI Software has built flexible, game-changing real estate software that powers thriving communities and helps make the world a better place to live, work and play. Fulfilling that mission is only possible because of one thing: exceptional people. People like you! 

Our people-first approach to PropTech is defining a new industry standard for client experiences that, quite frankly, can’t be duplicated. Experiences that deliver real value every day. And we know those experiences begin with our people.

We believe MRI is more than just a workplace; it’s a connected community of people who truly feel they belong. Whether we’re investing in employee resource groups or providing tailored resources for each person to reach their full potential, we’re passionate about creating a work environment that makes you excited to show up every single day.

At MRI, one of our core values is to strive to amaze.  From the intelligent solutions we create to the culture we cultivate, that’s our goal every day. Because that’s what industry leaders do. Whether you’re joining as a new Pride member or rejoining us after a short time away, your talent is vital to us, our partners and our clients.

Amazing growth requires amazing employees. Are you up to the challenge?  

We know confidence gap and imposter syndrome can get in the way of meeting remarkable candidates, so please don’t hesitate to apply. We’d love to hear from you!  

MRI is proud to be an inclusive employer. We welcome and celebrate diversity across all backgrounds, including ethnicity, religion, sexual orientation, gender identity, disability, age, military, veteran status and more.

We believe that Belonging is a direct result of Diversity, Equity, and Inclusion. Those values are woven into the fabric of who we are and are foundational to our continued success. Come and see for yourself!