Job Description

Job Title

Specialist, Web Content

Location

Remote Poland

About Us

We are a Life Sciences business focused on delivering digital experiences that support the buyer journey and improve engagement across our web platforms. Our web presence plays a critical role in communicating product value and supporting marketing campaigns.

The Web Content Specialist is responsible for the day-to-day health, accuracy, and performance of the Life Sciences web presence. This role sits at the intersection of content, UX, and analytics, requiring hands-on CMS management and the ability to interpret data to optimize web performance.

Responsibilities

• Maintain and update web pages, ensuring accuracy, consistency, and alignment with messaging
• Publish and manage content in CMS, including metadata, tagging, and structure
• Conduct audits to identify and resolve issues such as outdated content and broken links
• Execute website updates for marketing campaigns in coordination with stakeholders
• Review user journeys and propose improvements to UX and conversion
• Support landing page optimization and A/B testing activities
• Analyze website performance data and provide actionable insights
• Apply SEO best practices and support improvements in search visibility

Basic Qualifications

• 1–3 years of experience in web content, digital marketing, or related field
• Experience working with CMS platforms (e.g., WordPress, Drupal, Sitecore)
• Familiarity with web analytics tools (e.g., Google Analytics 4, Search Console)
• Strong attention to detail
• Basic knowledge of SEO principles

Travel & Work Arrangements/Requirements

Remote

Key Competencies

• Strong ownership and proactive approach
• Analytical thinking and data-driven decision making

What we Offer

• Opportunity to take real ownership of a critical digital channel and directly influence web performance
• Exposure to cross-functional collaboration with marketing, UX, and analytics teams
• A dynamic, data-driven environment where your ideas and improvements are valued and implemented
• Access to modern web tools, CMS platforms, and analytics solutions
• Flexible, remote working model supporting work-life balance
• Ongoing learning and development opportunities in digital marketing, SEO, and UX
• Supportive team culture with a focus on accountability and continuous improvement

Salary Range

Monthly salary ranges from 6,050 to 9,900 PLN.

Salary depends on experience and skills.