Job Description

The Web Content Specialist is responsible for the day-to-day analysis and execution of website/mobile app content updates, website growth and expansion and developing campaigns including landing pages, graphic design, email marketing, establishing digital standards, designing, and executing special projects as necessary, while assisting with digital marketing campaigns across the organization. The ideal candidate will possess knowledge and demonstrated experience of the digital media landscape, excellent communication skills, and the ability to ideate and collaborate across teams. This position works closely with internal teams and functions including creative, project management, CRM and campaign strategy.

Job Duties include the following, other duties may be assigned:
Execute content and website maintenance responsibilities for all hospital websites and mobile apps (Deaconess.com, affiliate hospital websites, internal and external mobile apps) while keeping internal stakeholders and team members updated on project status and accountable for deliverables.
▪ Create and modify website pages
▪ Measure the effectiveness of online marketing efforts - including open rates, deliverability, and general email and page performance and adjust accordingly
▪ Assist with development and enforcement of brand standardization
▪ Serve as direct contact on assigned projects; maintain ongoing contact with service line leaders and marketing team members.
▪ Manage content maintenance project internally and with departments and service line leaders
▪ Present work to service line leaders for approval, and manage revisions, approvals, and final project deliveries
▪ Track project milestones and deliverables, and ensure that deadlines are met
▪ Provide concise and timely status reporting as required
▪ Recognize project problems, assist team members in resolving project problems, work with the web team to resolve project-related queries and issues as needed, and facilitate decision making

Education and Experience
▪ Bachelor degree in marketing or communications, or equivalent web or digital interactive coursework or certifications
▪ Experience in digital marketing is preferred
▪ Proven track record of successfully managing a wide variety of web projects, including concurrent management of maintenance/updates and new projects

Other skills, ability or knowledge
▪ Extremely proactive, with a results-driven, hands-on approach
▪ Ability to effectively engage and motivate team members
▪ Strong communication skills, with the ability to translate complex technology concepts into business terms
▪ Ability to operate at both conceptual and detailed levels
▪ Solid working knowledge of and/or expertise with inbound marketing
▪ Sound understanding of and/or expertise with UI/UX websites (mobile and desktop) along with mobile apps and other custom build web applications.
▪ Experience with email marketing tools
▪ Proficient in web content management, optimization, and content publishing
▪ Experience analyzing online metrics, reporting, creating and making presentations, and providing ongoing recommendations
▪ Preferred experience with MS Office, Mac OS, Google Drive, Google Analytics, Algolia, Siteimprove, SnapEngage and Basecamp
▪ Experience with various content management systems such as Kentico, HubEngage and Wordpress is a plus