Marketing
Temporary
At Electrolux Group, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.
Come, join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.
Join us in our exciting quest to build the future home!
Website Content Manager – Taste
Please note that this is a fixed term 1 year contract for maternity cover.
About the role:
As the Website Content Manager – Taste at Electrolux, you will play a crucial role in enhancing user experiences and driving business growth through strategic content management. You will be responsible for curating, creating, and managing website content related to Taste — including kitchen appliances and products designed to enhance the culinary experience.
In this role, you will manage and optimize content across the website to drive engagement, enhance user experience, and ultimately increase sales. You will collaborate closely with partners to gather feedback and requirements, coordinating efforts to bring content to life.
You will be part of a cross-functional team building a world-class website for customers and the business. Working proactively with stakeholders, you will contribute to strategy, explore development options, and guide teams toward delivering value through impactful content.
Additionally, you will measure key performance metrics to ensure content delivers value for both users and the business. This role requires an analytical, technically minded, and consumer-focused individual who thrives in data-driven environments and collaborative settings.
You will work closely with the Web Content Team to ensure delivery within the Taste space aligns with the overall content strategy. You will also ensure brand language, tone of voice, and content principles are consistently applied across all published content.
We are a team committed to delivering outstanding, scalable consumer experiences, always putting the customer at the heart of what we do.
Key Responsibilities:
1. Content Strategy
Develop and execute a comprehensive content strategy that enhances the user experience throughout the Taste journey.
2. Content Management
Oversee the end-to-end content lifecycle, including planning, publishing, and maintenance, ensuring accuracy, relevance, and consistency. Identify opportunities for new content creation.
3. Commercial Area Offers Integration
Collaborate with Taste programs to seamlessly integrate commercial content into user journeys, driving sales, conversion, awareness, and engagement.
4. Cross-Functional Collaboration
Participate in agile ceremonies (stand-ups, retrospectives, etc.) to support project delivery and prioritization.
5. User Experience & Metrics
Own and drive key website metrics such as sessions, time on site, bounce rate, conversions, and revenue.
6. Driving Improvement
Use GA4 and analytics tools to assess customer behavior and performance, identify improvement opportunities, and develop data-driven hypotheses. Present recommendations, follow up on performance, and scale successful initiatives.
7. Brand Messaging
Represent the website content team in cross-functional forums to ensure consistent and effective brand messaging across all touchpoints.
8. Compliance and Governance
Ensure all content complies with legal, regulatory, and brand requirements, maintaining quality and trust.
9. Content & Sales Expertise
Stay informed on industry trends, emerging technologies, and best practices in content management and UX to continuously improve website performance.
Requirements:
Who You Are:
Where you'll be:
You will be based at our Global headquarters on Kungsholmen in Stockholm, Sweden.
Some of our benefits include :
As part of Electrolux Group, we will continuously invest in you and your development. There are no barriers to where your career could take you.
Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year. In 2024 Electrolux Group had sales of SEK 136 billion and employed approximately 41,000 people around the world. For more information go to www.electroluxgroup.com
Comment moderation guidelines:
We welcome open, respectful and constructive conversation on this page. At Electrolux Group, our values of respect, dignity and courtesy guide how we engage online, and we ask that all contributions align with these principles and LinkedIn’s Community Guidelines and User Agreement.
To ensure a safe and inclusive environment, we reserve the right to remove comments that are abusive, offensive, disruptive, misleading or false, repetitive or off-topic. We may also block or report users who repeatedly violate these guidelines.
Please note that comments posted here do not necessarily reflect the views of Electrolux Group.
