Job Description

JOB ACTIVITIES:

• Contribute to brand plan development as a core member of the franchise team

作为产品组团队核心成员贡献于品牌计划制定

• Design and execute marketing campaigns in collaboration with internal and external stakeholders

与内外部相关方合作共同完成市场活动策划和执行

• Identify business opportunity and address customer needs together with the business promotion team

与推广团队共同挖掘生意机会、回应客户需求

KEY ACCOUNTABILITIES:

1. Manage and execute marketing activities

管理和执行市场推广活动

• Identify opportunities and potential platforms for HCP engagement

发掘融动关键客户的机会和平台

• Lead project design with clear definition of project objective, deliverable, approach, budget, timeline, etc.

领导项目设计，制定清晰的项目目标、交付物、执行方式、预算、时间表等

• Set up collaboration with external stakeholders, complete contracting and internal application process, and manage project execution and ensure high quality of work

建立外部合作，完成签约和申请流程，管理项目执行确保项目成果质量

• Develop contingency plans necessary to meet changes in the environment

制定应对环境变化所需的应急计划

1. Coordinate cross functional stakeholder engagement at central and regional levels

协调跨部门在国家和地区层面融动利益相关方的工作

• Coordinate the collaborative stakeholder engagement with clear plan, roles of each functions, and progress tracking

协调关键客户覆盖的合作，明确工作计划、跨部门分工，并管理进度

• Communicate with global brand team and seek necessary support

与全球品牌组沟通获得必要支持

• Lead marketing campaign rollout with regional VIE, HA, marketing, MSL teams

领导市场活动的展开，与区域VIE、HA、市场、医学团队合作

1. Build unbranded and branded assets

制作非品牌和品牌的推广素材

• Create marketing assets for external engagement and internal training

创作市场推广素材，支持外部推广和内部培训

• Leverage global assets where applicable and make necessary adaptation to meet local needs

在适合范围内参考全球品牌素材，并做必要本土化调整满足本土需求

1. Synthesize learnings dynamically and develop successful cases into applicable solutions at scale.

提炼市场动态变化下的实践经验，并将成功案例发展成为可复制的解决方案助力业务

• Closely follow market dynamics and customer feedbacks

密切关注市场动态变化和客户反馈

• Identify outstanding examples and organize sharing to foster best practice exchange

挖掘突出案例并组织团队交流分享经验

• Develop solution at scale for the broader team and upgrade marketing assets/activities

开发可广泛应用的解决方案，升级市场物料和活动

STAKEHOLDERS:

• R&D, Medical, Regulatory Affairs, Public Affairs, Market Access, Market research, Finance, Global teams, External KOLs

JOB-HOLDER ENTRY REQUIREMENTS:

Education

• Bachelor degree and above, majored in marketing, medical, pharmaceutical and biology related areas. MBA is preferred

本科学历以上，市场推广、医学、药学及生物学相关专业。工商管理硕士优先考虑

Experience & capabilities:

• Minimum 5 years of pharmaceutical industry marketing experience, new product launch experience preferred

具有5年以上医药行业市场部经验（新产品上市经验优先）

• Strong project management capabilities

项目管理能力强

• Transversal leadership

横向领导能力强

• Excellent interpersonal communication skills

出色的沟通能力

• Fluent in both English and Mandarin

良好的中英文沟通能力

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!