职衔 ：疫苗事业部-医院客户经理
关于工作
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KEY ACCOUNTABILITIES 主è¦èè´£ï¼
Beyfortus promotion
1. Establish solid relationship with critical maternal and children hospitals including key account management and academic cooperation program conduction. Conduct regular visits to hospital management stakeholders(e.g. hospital president, pharmacy department head, etc.)
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2. Lead local taskforce to drive hospital access in successful breakthrough and achieve sustainable formal listing
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3. Lead local taskforce to drive safely operation in responsible hospitals. Conduct products promotion in hospital medicament and monitor stock, protect the products on hospital capping
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4. Cooperate closely with field force to understand support needed from hospital management and pharmacy and mobilize resources for implementation
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PTX & Beyfortus B2C education
Further facilitate the mechanism and business pathways for maternal education, generalize and transform such mechanism and pathways into enforceable business-promoting strategies and programs to support brand promotion strategy
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1) Seek new patterns for promotion by means of innovative thinking, set up a mechanism for education of target customers and improve the coverage
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2) Formulate and update local Rules for Standard Management of Schools for Pregnant Women and set up relevant assessment mechanisms through associations or maternal and child management systems
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3) Push forward the pilot âOnline Health Education Project on Obstetrics department and Post-natal Visitâ of the Maternal and Child Management System, and make it accessible throughout the country.
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JOB PURPOSE:
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1. Maximize Beyfortus hospital access including hospital listing and safe operation following Beyfortus expansion strategy
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2. Being HA focal for cross-functional collaboration to improve KOL/HCP concept by establishing regional academic platforms especially for hospital management level
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3. Facilitate the mechanism and business pathways for maternal education, generalize and transform such mechanism and pathways into enforceable business-promoting strategies and programs to support brand promotion strategy;
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4. Carry out professional promotion, and observe proper code of conduct
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Education:
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Experience & knowledge:
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⢠At least 5 years working experience in special medicine promotion
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⢠Experience in hospital key account management and knowledge of hospital medicament branch
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⢠Familiar with ongoing laws, regulations and policies on pharmaceutical products and bio products
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⢠Experience in application knowledge on vaccine product sales and marketing promotion activities is added value
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Core competencies:
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⢠Good ability of the interpersonal interaction and communication skills( written and spoken)
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⢠A result-oriented attitudeï¼be keen and enthusiastic in learning, with self-motivating, problem-analyzing and âsolving ability
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⢠Team work spirit and persistent good implementation skill
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