DBS Bank

VP/SVP, Behavioural Scientist, Transformation & Data, Group COO

DBS Bank  •  Singapore, SG (Onsite)  •  1 month ago
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Job Description

Business Function:

Here at the DBS Transformation & Data, Group COO, we focus on nurturing the culture of the "World's Best Bank", 2025, 2021, 2019 (Euromoney) and “World’s Best Digital Bank” (Euromoney, 2016 & 2018). Our approach is a combination of both science and art; we immerse our stakeholders in the world of design thinking and experimentation, drive rigorous creativity along our pipeline, and build connections between corporate entrepreneurs and start-ups. We are a cross-disciplinary team focused on the invention of solutions that will radically improve the way people live, work and play. We are passionate and committed to make banking joyful (while having lots of fun)!

About this role

Transformation & Data’s Customer Experience (CX) Strategy team is looking for a Behavioural Scientist who will be part of the team driving behavioural science projects at DBS. You will be involved in driving CX & business impact by applying behavioural science. To do so, you will uncover behavioural biases and barriers that are affecting customer decisions and behaviours, design behaviourally-informed interventions for experimentation, and upskill the bank on behavioural science. The right candidate is passionate about improving customer experiences and business outcomes by scaling behavioural science and rigorous experimentation at the bank.

Responsibilities

  • Chart and drive the Behavioural Science adoption strategy for the bank
  • Develop narratives from experiments to position team as trusted partner in driving behaviour change and business impact
  • Advise on (i) diagnosis of relevant behavioural barriers, biases and heuristics for given CX / business problems (ii) design of behaviourally-informed interventions (iii) set-up and analysis of (quasi)-experiments
  • Manage stakeholders from various business units to effectively test or execute behaviourally-informed interventions
  • Develop and conduct Behavioural Science trainings

Requirements

  • Minimum 10 years of relevant working experience
  • Strong communication skills and extensive experience in engaging executive leadership teams
  • Degree in a field related to Economics / Social or Cognitive Psychology / Behavioural Science / Statistics / Data Analytics / Consumer Behaviour is preferred but not required
  • Have deep expertise and advanced knowledge of behavioural / psychological science or behavioural economics
  • Experienced and comfortable with running statistical analysis on R or Python
  • Have an interest in CX and customer research
  • A self-starter and collaborator that flourishes in a fast-paced, ever-changing and deadline-driven environment

Location:

DBS Asia Central

Job:

Digital

Schedule:

Regular

Employee Status:

Full time

DBS Bank

About DBS Bank

DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's "AA-" and "Aa1" credit ratings are among the highest in the world.

Recognised for its global leadership, DBS has been named “World’s Best Bank” by Global Finance, “World’s Best Bank” by Euromoney and “Global Bank of the Year” by The Banker. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named “World’s Best Digital Bank” by Euromoney and the world’s “Most Innovative in Digital Banking” by The Banker. In addition, DBS has been accorded the “Safest Bank in Asia“ award by Global Finance for 14 consecutive years from 2009 to 2022.

DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets. DBS is committed to building lasting relationships with customers, as it banks the Asian way. Through the DBS Foundation, the bank creates impact beyond banking by supporting social enterprises: businesses with a double bottom-line of profit and social and/or environmental impact. DBS Foundation also gives back to society in various ways, including equipping communities with future-ready skills and building food resilience.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. For more information, please visit www.dbs.com

Industry
Finance & Insurance
Company Size
10,000+ employees
Headquarters
Singapore, SG
Year Founded
1968
Website
dbs.com
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