Job Description

Griffin Funding is seeking a highly organized and proactive Director of Marketing for digital marketing to support the CEO/VP of Sales by managing and coordinating efforts across multiple external marketing agencies. This role is critical in ensuring the smooth execution of marketing initiatives, maintaining accountability among teams, and driving results to support our mission as a leader in consumer-direct mortgage solutions.

Requirements

Responsibilities:

• Agency Management

  • Serve as the primary liaison for five external agencies (SEO, PPC, CRO, Video, Social Media).

  • Track progress, manage deliverables, and hold agencies accountable for performance and deadlines.

  • Coordinate and prioritize tasks internally to avoid bottlenecks.

• Project Management

  • Oversee content production, SEO initiatives, CRO tests, and video creation.

  • Lead the initiative to grow our YouTube channel with high-quality, subscriber-focused content.

  • Ensure HubSpot integration and lead management workflows are functioning seamlessly.

• Data and Analytics

  • Manage performance reporting and analysis across all marketing channels.

  • Use Google Sheets/Excel to track lead targeting and campaign effectiveness.

  • Monitor and optimize key performance metrics, including SEO rankings, PPC results, and CRO test outcomes.

• Technical Coordination

  • Create and manage workflows in Zapier for automating marketing processes.

  • Collaborate with external development teams to ensure website updates (WordPress) align with marketing goals.

• Collaboration

  • Work closely with the CEO/CMO to prioritize and delegate tasks.

  • Provide regular updates and insights on agency performance and marketing progress.

  • Foster relationships with internal and external stakeholders to drive alignment and success.

Griffin Funding, provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Griffin Funding, complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

NMLS #1120111

VA Approved Lender ID: 9088650000
FHA Non-Supervised Lender No.: 01472-0000-3