Job Description

Company: 2201 United Overseas Bank (Malaysia) Bhd

About UOB

United Overseas Bank Limited (UOB) is a leading bank in ASEAN with a global network in Southeast Asia, Asia Pacific, Europe and North America. Operating through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, we have a global network of about 430 branches and offices in 19 markets. At the heart of UOB is our culture, shaped by the UOB Way and anchored on our four values – Honourable, Enterprising, United and Committed. For more than 90 years, these values have guided how we do right by our customers, collaborate with one another and create long-term value for the communities we operate in. As One Bank, we are committed to helping our colleagues build sustainable careers grounded in purpose, supported by strong values, and enriched with meaningful opportunities to grow.

Job Description

Portfolio Growth & Business Performance

• Drive portfolio growth initiatives across acquisition, cross-sell, upsell, retention, and customer activation.
• Monitor business performance and identify opportunities to improve revenue, profitability, portfolio penetration, and wallet share.
• Support portfolio reviews and recommend actions to achieve business targets.

Portfolio Strategy & Transformation

• Support the development and execution of portfolio strategies to drive sustainable growth and customer engagement.
• Identify opportunities to optimize customer coverage models, improve productivity, and enhance cost-to-serve efficiency.
• Drive portfolio optimization, customer migration, portfolio rationalization, and business improvement initiatives.
• Support strategic projects, digital initiatives, and transformation programmes to improve portfolio economics and customer experience.

Sales & Commercial Partnership

• Partner closely with Sales, Segment, and Product teams to translate customer insights into commercial actions.
• Support business reviews by providing opportunity sizing, customer insights, and performance recommendations.
• Drive campaign adoption, lead conversion, and customer engagement initiatives with frontline teams.
• Act as a trusted business partner in identifying and executing growth opportunities.

Customer & Portfolio Insights

• Conduct customer, product, and portfolio analyses to identify trends, opportunities, and emerging risks.
• Develop customer segmentation and targeting strategies to improve portfolio performance and campaign effectiveness.
• Provide actionable recommendations through portfolio deep-dives, customer analytics, and performance monitoring.

Campaign & Initiative Management

• Lead end-to-end execution of customer and portfolio campaigns.
• Oversee lead generation, campaign tracking, performance measurement, and post-implementation reviews.
• Continuously improve targeting strategies, customer engagement, and campaign effectiveness.

Additional Requirements

Be a Part of the UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

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