Job Description

Personetics is shaping the Cognitive Banking era, harnessing AI to help banks anticipate customer needs, provide actionable insights, and deliver intelligent financial guidance. Our platform continuously analyzes and leverages real-time transactional data, enabling banks to proactively support customers in managing their finances and reaching their goals.

As industry leaders - yes, we really are leaders - we partner with the world’s top financial institutions, empowering over 150 million customers monthly across 35 global markets from offices in New York, London, Singapore, São Paulo, and Tel Aviv.

About the position

We are seeking a dynamic and experienced VP Sales - North America who reports to the Chief Business Officer to drive revenue growth, expand market presence, and lead our sales efforts across the North America region (US & Canada). This pivotal role requires a hands-on player-coach who can lead from the front, build and develop high-performing sales teams, and execute strategic sales initiatives while actively engaging with key clients and partners.

The ideal candidate will possess a deep understanding of cultural nuances across North American markets, strong leadership skills, and experience working within a global fintech organization. As part of our globally distributed team, you will collaborate closely with leadership across the US and Israel, ensuring alignment with the company's broader business objectives while localizing strategies for success across North America.

Responsibilities

• Revenue Growth & Sales Leadership: Drive regional revenue targets through new business acquisition, strategic partnerships, and account expansion.
• Player-Coach Approach: Personally engage in high-value sales while mentoring, coaching, and upskilling a growing sales team.
• Market Expansion & Strategy: Develop and execute regional sales strategies tailored to diverse North America markets, balancing global consistency with local adaptability.
• Cultural Empathy & Client Relationships: Build and maintain deep relationships with key stakeholders, demonstrating a keen understanding of regional business cultures and decision-making processes.
• Cross-functional Collaboration: Work closely with global product, marketing, and operations teams to optimize go-to-market strategies and enhance customer experience.
• Operational Excellence: Implement sales best practices (MEDDPICC), CRM discipline, pipeline management, and forecasting to drive efficiency and effectiveness.
• Global Coordination: Act as a critical liaison between the region and global headquarters, ensuring alignment with corporate goals and initiatives.
• Team Leadership & Structure: Manage a blended sales team responsible for both hunting (new business development) and farming (account management) strategies to drive sustainable growth.
• Pre-Sales Management: Oversee and collaborate with the regional pre-sales team to ensure strong technical and strategic support for client engagements.
• Navigating Complex Banking Ecosystems: Lead and coach the team in successfully engaging with large, complex top banks across North America, helping them navigate complex sales cycles and decision-making structures.

Requirements

• 10+ years of B2B fintech sales experience, with at least 5 years in a leadership role overseeing regional teams.
• Proven track record of exceeding sales targets in complex, multi-market North America (US & Canada) environments.
• Strong leadership, coaching, and team-building skills-ability to inspire and develop a high-performing sales force.
• Experience working in a global organization, collaborating across time zones and cultural boundaries.
• Deep understanding of regional cultural differences and how they impact business negotiations and relationship-building.
• Experience in a fast-paced, high-growth fintech environment preferred.
• Ability to travel across North America as needed.
• Fluency in English; French (Canadian) language skills are a plus.
• A growth mindset with a passion for continuous learning and professional development.
• Curiosity to stay current with the latest advancements and innovations in the fintech landscape.
• US-based, working in Central or Eastern time zones

Benefits

• Comprehensive medical, dental, and vision coverage starting on Day 1
• HSA/FSA options
• 401(k) with company match
• Commuter benefits
• A truly global work environment, partnering with teammates and clients around the world

Visa sponsorship for this role is currently not available.