We are partnering with a multi-site Life Plan Community organization to identify a Vice President of Sales & Marketing to lead enterprise-wide strategy across sales, marketing, branding, and communications.
This executive role is responsible for driving occupancy, revenue growth, and brand performance across multiple communities while leading high-performing teams and partnering closely with senior leadership. Approximately 40% travel required.
Key Responsibilities
• Lead all sales, marketing, branding, and communications functions across multiple communities
• Develop and execute strategies to drive occupancy, revenue, and market positioning
• Establish KPIs and performance benchmarks across all locations
• Oversee sales performance, processes, and CRM utilization
• Direct marketing strategy across digital, advertising, and communications channels
• Lead market research, pricing strategy, and growth initiatives
• Manage sales and marketing budgets with a focus on ROI
• Collaborate cross-functionally with operations, finance, and executive leadership
• Lead, develop, and manage regional sales and marketing teams
Qualifications
• Bachelor’s degree required; MBA or advanced degree preferred
• 10+ years of sales and marketing experience, including executive leadership
• Proven success in multi-site or regional operations
• Experience in Life Plan Communities / CCRCs strongly preferred
Jeff Harris and Associates is a full service executive recruiting and consulting firm that specializes in recruitment within Senior Housing and Care, Home Health and Hospice, Acute Care, Manufacturing and Engineering and Hospitality. We differentiate ourselves as a full service firm that marries the professional, consultative environment of retained search firms with the flexibility of contingency search.
Our philosophy is that companies shouldn't settle for a shortsighted transnational approach just because they don't necessarily want to engage a firm on a retained basis. We desire to maintain long-term relationships with quality companies and actually partner with our clients to build their organizations.
