GoTo Foods operates seven iconic brands — Moe’s Southwest Grill, McAlister’s Deli, Auntie Anne’s, Cinnabon, Jamba, Schlotzsky’s, and Carvel — across approximately 6,000 franchise locations. The company is backed by Roark Capital.
The VP, Owned & Operated Channels will build and lead the CRM and direct marketing engine across all seven brands. loyalty program has several million active members, with substantial opportunity for a leader to build a strong lifecycle marketing infrastructure — with onboarding journeys, churn-prevention triggers, and personalized cadences. This role exists to build customer journeys.
You will report directly to the Chief Growth Officer and own every channel the company controls without paying per impression: email, text, push notifications, direct mail, and SEO content distribution. The goal is to turn owned channels into the highest-ROI growth lever in the portfolio.
Atlanta-based platform company GoTo Foods (formerly known as Focus Brands) is a leading developer of global multi-channel foodservice brands. As of December 28 , 2025, GoTo Foods, through its affiliate brands, is the franchisor and operator of over 7,300 restaurants, cafes, ice cream shoppes and bakeries in all 50 states and in 71 countries and territories under the Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, Moe’s Southwest Grill®, McAlister’s Deli® and Schlotzsky’s® brand names, as well as the Seattle’s Best Coffee® brand on certain military bases and in certain international markets. The iconic GoTo Foods brands benefit from strong enterprise growth engines, including marketing, digital, technology and franchise sales & development to propel growth and brand performance. Please visit www.gotofoods.com to learn more.
GoTo Foods is proud to be Certified™ by Great Place To Work®, the most definitive “employer-of-choice” recognition, and the only recognition based entirely on what employees report about their workplace experience for the second consecutive year.
