Job Description

Vice President of Marketing & Online Sales

(Manufactured Homes Industry)

Location: San Antonio, TX
Reports to: Executive Leadership / Vice President
Department: Marketing & Online Sales

About the Role

We're seeking a high‑level, strategic leader to take full ownership of our Marketing Department and Online Sales operations This role will be responsible for driving brand visibility, increasing qualified leads, optimizing our digital presence, and expanding online home sales revenue for our manufactured home sales company.

This is a leadership position ideal for someone who understands modern marketing, digital commerce, and the unique needs of the manufactured housing industry.

Key Responsibilities

Marketing Leadership

• Define and execute a full‑funnel marketing strategy (digital, brand, events, advertising).
• Oversee all campaigns: paid digital, SEO, social media, email, video, and print.
• Manage and mentor the internal marketing team and external vendors.
• Develop brand voice, community presence, and customer acquisition strategies.
• Manage the marketing budget and allocate spend across channels for maximum ROI.
• Analyze campaign performance and provide executive‑level reporting.

Online Sales Leadership

• Oversee the full online sales lifecycle for manufactured homes.
• Implement CRM best practices and lead‑nurture automation.
• Improve website conversions, digital retail tools, and customer journey workflows.
• Coordinate closely with sales managers to ensure seamless lead handoff and follow‑up.
• Optimize online listings, product pages, and virtual tours to drive digital sales.

Cross‑Department Collaboration

• Work closely with executive leadership to align marketing and sales goals.
• Evaluate market trends, demographics, and competitor activity.
• Partner with sales, operations, and finance teams to support business growth.

Qualifications

• 7+ years of experience in Marketing, Online Sales, or Growth Leadership.
• Experience in real estate, manufactured homes, modular homes, or large‑ticket consumer goods (preferred).
• Strong understanding of digital marketing: Google Ads, Meta Ads, SEO, CRM systems, marketing automation, analytics.
• Proven track record of scaling online leads and revenue.
• Exceptional leadership and people‑management skills.
• Strong analytical and strategic planning abilities.

What Success Looks Like

• Increased qualified leads and online visibility.
• Improved website conversion rate and customer engagement.
• Strengthened brand presence in key markets.
• A high‑performing marketing and online sales team running smoothly with minimal oversight.