At Veridian Service Partners, we believe in putting people first—our team, our customers, and our communities. Backed by private equity and focused on growth through both organic expansion and acquisitions, we are building the most admired and profitable home services company in America’s top markets.
Veridian is more than just a name; it represents growth, integrity, and opportunity. We’re expanding across the outdoor services space with a commitment to quality, professionalism, and a culture rooted in respect and teamwork. Join us as we continue to grow, innovate, and make a lasting impact—one backyard at a time.
The Vice President of Marketing owns Veridian’s demand engine: the cost effective lead flow our brands need to hit sales targets in every market we operate, at a cost per lead and cost per sold job that protects our unit economics.
The VP leads the Directors of Brand, Performance Marketing, and Local Market Growth, and owns the full marketing budget, consumer insights, and web conversion. The scoreboard is lead volume, cost per lead, cost per appointment issued, return on ad spend, and marketing-sourced revenue against plan. Accountability does not stop at the lead; the VP shares ownership of appointments set and sold revenue with Inside Sales and Sales.
This is a player-coach role for a performance-first operator who can set strategy but also audit a media account, and who wants to build the playbooks that carry Veridian into new brands and new markets.
To effectively perform the duties for this position, individuals must be able to demonstrate competencies that are essential to the position, which include:
Veridian is building the most admired home services company in America on a simple belief: when you build your people first, you deliver an unmatched experience for your customers. We are professionalizing a fragmented industry by empowering the best talent to create and care for the spaces where people live and connect.
For our customers, this means a seamless and trustworthy experience delivered through a family of brands, each an expert in their craft or service. We ensure consistency and excellence on every project.
This world-class service is only possible because we are building a culture of purpose and belonging that makes us the industry's "Employer of Choice". We provide our team with unparalleled opportunities, world-class training, and clear career paths to develop the next generation of leaders.
Our goal is simple: to be the destination for top talent and the first choice for homeowners seeking a professional partner they can trust.
