Job Description
VP of Business Development – Elective Healthcare
The Vice President of Business Development – Elective Healthcare will be responsible for acquiring, launching, and expanding both direct healthcare provider relationships and strategic partnerships within dental, vision, hearing, veterinary, and related elective healthcare markets.
This role owns the full business development lifecycle, from prospecting and relationship development through contract negotiation, onboarding, activation, and long-term account growth. The Vice President will serve as the primary relationship owner for both providers and partners, driving adoption, funded volume, retention, and overall program performance.
The VP, Elective Healthcare will also work closely with affiliate, referral, and ecosystem partners to build strong relationships, drive engagement, and increase partner-led referrals. This includes developing joint growth strategies, supporting partner sales and marketing initiatives, and ensuring partners actively recommend and promote AFF's solutions throughout their networks.
This role offers On-Target Earnings (OTE) of $200,000+ annually, consisting of a $130,000 base salary plus a performance-based commission plan tied to the achievement of established business development objectives.
Essential Duties & Responsibilities
- Provider Acquisition: Identify, prospect, negotiate, and secure new healthcare provider relationships across dental, vision, hearing, veterinary, and other elective healthcare specialties.
- Strategic Partnership Development: Identify, establish, and grow referral, affiliate, platform, and ecosystem partnerships that drive provider acquisition, referrals, and funded volume growth.
- Relationship Management: Build and maintain executive-level relationships with providers, strategic partners, and key stakeholders to drive adoption, retention, and long-term growth.
- Pipeline Development & Sales Execution: Develop and manage a robust pipeline through networking, industry engagement, outbound prospecting, referrals, and strategic partnerships. Own opportunities through the full sales lifecycle, including discovery, proposal development, negotiation, onboarding, activation, and growth.
- Vertical Strategy & Market Intelligence: Develop and execute growth strategies for the Elective Healthcare vertical by identifying target markets, monitoring industry trends, evaluating competitive dynamics, and uncovering new partnership and growth opportunities.
- Partner Engagement & Influence: Collaborate with affiliate, referral, and ecosystem partners to develop joint growth strategies, support partner sales motions and marketing initiatives, and increase partner-led recommendations and referrals to AFF.
- Industry Presence: Represent AFF at industry trade shows, conferences, association events, webinars, publications, and other market-facing opportunities to increase brand awareness and generate new business opportunities.
- Pipeline Management & Forecasting: Maintain accurate pipeline reporting, opportunity forecasting, and CRM discipline to support predictable growth, resource planning, and executive visibility.
- Cross-Functional Collaboration: Partner closely with Leadership, Field Sales, Inside Sales, Client Success, Marketing, Operations, Risk, Legal, and Pricing teams to ensure successful implementations, strong partner experiences, and long-term portfolio growth.
- Partner Experience: Ensure a seamless experience throughout the relationship lifecycle, from pre-sales and contract execution through implementation, activation, and ongoing account management while maintaining AFF's high standards of service and responsiveness.
- Portfolio Growth & Performance: Drive provider activation, adoption, funded volume, retention, and profitability while consistently achieving or exceeding established business development objectives.
Minimum Requirements & Qualifications
- 5+ years of successful business development, strategic partnerships, enterprise sales, or B2B sales experience, preferably within elective healthcare, consumer finance, FinTech, payments, or related industries.
- Demonstrated success prospecting, developing, negotiating, and closing complex provider, enterprise, strategic partnership, or multi-location opportunities.
- Proven ability to build and maintain relationships with healthcare providers, business owners, executives, strategic partners, referral organizations, and other key decision-makers.
- Strong interpersonal, presentation, negotiation, and communication skills.
- Self-motivated, results-oriented professional with exceptional organizational, time management, and pipeline management skills.
- Experience managing opportunities through the full sales lifecycle, from prospecting and contract negotiation through implementation, activation, and account growth.
- Experience developing referral, affiliate, association, platform, channel, or ecosystem partnerships that generate new business opportunities and revenue growth.
- Proficiency with CRM platforms and Microsoft Office applications, including Excel, PowerPoint, and Word.
- Ability to travel frequently for customer meetings, industry events, conferences, and partner engagements.
Preferred Qualifications
- Bachelor's degree.
- Existing relationships with DSOs, veterinary groups, vision networks, hearing organizations, healthcare associations, membership buying groups, referral networks, or other healthcare ecosystem partners.
- Experience selling patient financing, payments, healthcare technology, or practice-growth solutions to healthcare providers or healthcare-related organizations.
- Familiarity with Lease-to-Own, Point-of-Sale Financing, Installment Lending, Buy Now Pay Later (BNPL), Patient Financing, or other consumer lending and financing solutions.
About FirstCash Holdings, Inc.
FirstCash Holdings, Inc. is the leading international operator of pawn stores and a premier provider of technology-driven point-of-sale payment solutions, both dedicated to serving cash- and credit-constrained consumers.
With over 3,000 pawn stores across 29 U.S. states, the District of Columbia, and Latin America—including Mexico, Guatemala, Colombia, and El Salvador—FirstCash offers a diverse selection of pre-owned jewelry, electronics, tools, appliances, sporting goods, musical instruments, and more In addition, our stores provide small, non-recourse pawn loans secured by pledged personal property, offering accessible financial solutions to the communities we serve.
Through our wholly owned subsidiary, American First Finance (AFF), FirstCash also delivers lease-to-own and retail finance payment solutions for consumer goods and services. With a nationwide network of over 13,000 retail merchant partners, we help customers access flexible financing options tailored to their needs.
With a workforce of approximately 20,000 employees across the U.S. and Latin America, FirstCash is committed to excellence, innovation, and financial inclusion. As a recognized industry leader, the company is a proud component of both the S&P MidCap 400 Index® and the Russell 2000 Index®, reflecting our strength and stability in the market.
Join FirstCash and be part of a company that values integrity, customer service, and growth.
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Note: The information contained in this description is not intended to be an all-inclusive list of the duties and responsibilities of this job or the skills and abilities required to do the job. Management has the discretion to assign/reassign duties and responsibilities to this job at any time. Duties and responsibilities may be subject to change at any time due to reasonable accommodation or other reasons.
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FirstCash Holdings, Inc. is an Equal Opportunity Employer
FirstCash Holdings, Inc. is committed to the full inclusion of all qualified individuals. In keeping with this commitment, FirstCash will ensure that individuals with disabilities are provided with reasonable accommodation. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process; to perform the essential functions of the job; and/or to receive all other benefits and privileges of employment, please contact Human Resources at Recruiter_US@firstcash.com or (800)645-2611 Ext. 1
