Job Description
VP of Brand Marketing
About the Role
Clinikally is looking for a visionary VP of Brand Marketing to be the ultimate architect of our brand narrative. We are building the future of personalized dermatology in India through our full-stack marketplace and online consultation platform. Your leadership will be pivotal in translating these technologies into a beloved brand experience that highlights our expertise and medical-grade authority in the skincare and haircare industry.
What You'll Be Doing
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Define and Evolve Brand Strategy: Develop our overarching vision and identity. You will ensure our commitment to excellence is reflected in our positioning and internal culture across all platforms.
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Narrative and Storytelling: Craft compelling brand narratives that resonate with the Indian consumer. You will build emotional connections around our transformative wellness journeys and hero categories like our Hair serums and skin cleansers
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Lead Integrated Campaigns: Spearhead large-scale campaigns across digital, social, and PR. You will oversee marketing for our upcoming offline experience centers, showcasing the science behind our Hyaluronic Acid Moisturizers and pH-balanced skin cleansers
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Brand Experience Ownership: Partner with Product and Tech teams to ensure the brand promise is delivered from discovery to post-purchase. This includes the high-touch experience of receiving our personalized treatment plans and physical products.
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Insights and Innovation: Dive deep into consumer insights and market trends to refine our strategy. You will identify opportunities to differentiate advanced solutions like our Niacinamide serums and non-comedogenic sunscreens in a competitive landscape.
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Inspire and Grow the Team: Lead and empower our marketing talent, fostering a culture of creativity and executional excellence across all clinical and cosmeceutical categories.
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Agency and Partner Management: Oversee agency relationships and brand growth for our partner portfolio, including global leaders such as Cipla, Cetaphil, iS Clinical, and Pilgrim
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Brand Health and Measurement: Define and track metrics to ensure a strong ROI on brand investments while building long-term consumer trust.
What We're Looking For
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Experience: 8 to 10 years of progressive brand leadership, primarily in D2C, beauty, or health marketplaces in India.
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Proven Track Record: Experience building and scaling beloved consumer brands from an early stage to significant market presence.
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Communication: Exceptional strategic thinking with the ability to translate complex clinical ideas into compelling consumer stories.
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Cultural Nuance: Deep understanding of the Indian consumer landscape, regional sensitivities, and evolving market trends.
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Approach: A data-informed approach to qualitative brand building and a true entrepreneurial spirit.
About Clinikally
Clinikally is India's leading digital health destination for Dermatology, Nutrition, and Wellness. We are a multi-condition health platform providing Telehealth, AI-powered treatment plans, and Rx-grade products. By bringing leading skin doctors online and providing science-backed recommendations, we are making quality healthcare accessible to all.
