Job Description
Vice President – Marketing
Treasury & Global Markets (TGM)
Job Purpose
Key Result Areas
Responsibilities:
Campaign Planning & Orchestration
- Lead end-to-end campaign planning and delivery across Retail, Corporate, and Institutional client segments.
- Orchestrate execution across Retail and Corporate Marketing teams to ensure aligned messaging, positioning, and timing.
- Coordinate multiple concurrent initiatives with clarity, pace, and accountability.
- Work with the data analytics team to define target segment groups and monitor campaign performance.
- Establish clear KPIs and performance benchmarks for all campaigns.
Thought Leadership & Profile Elevation
- Develop and execute a structured thought leadership agenda to elevate the external profile of Treasury & Global Markets.
- Partner with senior business leaders to define strategic narratives and market positioning.
- Manage content partners, agencies, and internal subject matter experts to produce high-quality insights, social media content, EDMs, whitepapers, and client-facing materials.
- Ensure consistent amplification across owned and earned channels.
- Establish with the wider marketing teams the product assets, sales enablement tools, pitch decks, white papers, blogs, case studies, social media, and website content.
Client Engagement & Events
- Design and support strategic client engagement initiatives, including events and targeted activations.
- Align marketing initiatives with business priorities to strengthen client relationships and market presence.
- Ensure event platforms are integrated into broader campaign and content strategies.
Operating Environment, Framework and Boundaries, Working Relationships
Stakeholder & Matrix Leadership
- Operate effectively within a complex matrix organization. Align and influence stakeholders across Treasury, Retail, Corporate Banking, and Group functions.
- Act as the central marketing integrator for cross-segment initiatives.
- Demonstrate executive presence and the ability to manage senior stakeholders with confidence.
Performance & Governance
- Own marketing budgets with clear ROI accountability.
- Establish reporting frameworks to measure campaign effectiveness and optimize impact.
Operating Environment
- High exposure to senior leadership and strategic business priorities.
- Matrixed, performance-driven environment requiring strong stakeholder management.
- Fast-paced setting demanding agility, structure, and commercial focus.
Problem-Solving
- Strong ability to gather input and drive execution from various cross-functional teams.
- Ability to balance work approach in a complex and fast-paced environment
- Ability to identify a problem, challenge the status quo, ideate on a solution and drive execution.
Decision-Making Authority & Responsibility
- Builds and manages the TGM marketing budget, tracks spending and ROI.
Knowledge, Skills and Experience
- 10+ years of marketing experience, ideally within banking or financial services.
- Strong track record in integrated campaign planning and cross-segment orchestration.
- Proven ability to engage and influence senior leadership.
- Demonstrated experience in thought leadership development, content strategy, and partner management.
- Experience in client engagement activities and event-driven marketing.
- Commercially driven with clear performance accountability.
- Strategic maturity and executive presence, with a clear understanding of execution standards and what strong delivery looks like.
- Ability to manage complexity, multiple stakeholders, and competing priorities with confidence and discipline.
- Strong copywriting skills and ability to craft impactful campaign messaging.
- Proactive, flexible and capable of working independently and as part of a team.
