dentsu

VP, Marketing Effectiveness

dentsu  •  $136k - $220k/yr  •  New York (Hybrid)  •  25 days ago
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Job Description

The VP, Analytics manages a large, cross-client analytics team while demonstrating industry leading capabilities, both strategically and

operationally. This person takes ultimate responsibility for all work done by their team and for ensuring successful client delivery. He/she/they are also responsible for establishing, implementing and advocating vision/strategy (nationally and locally) for the team and for promoting excellence within the discipline.

Job responsibilities:

Leads a cross-functional team performing and delivering data requirements, dashboards, custom and ad hoc analyses (advertising performance, website analytics, survey design/analysis, ROI modeling, cross channel analysis).

Understands the client’s business and develops innovative problem-solving approaches; presents deliverables that articulate business value/impact.

Steward development of measurement strategies, learning agendas and roadmaps with input from internal stakeholders.

Empowers direct reports to own their client, relationships, and projects.

Maintains positive, collaborative partnerships with internal stakeholders and clients.

Acts as the senior most point of contact point of contact for Marketing Effectiveness, adapting to business challenges with agility and direction.

Exhibits strong analytical, project management, storytelling and communication skills.

Leads new business efforts to enable business growth and development (new and existing accounts).

Leads (and is the voice of) local/national department initiatives, elevating the work, providing training, knowledge sharing, and best practices.

Interacts with leadership/management teams; crafts and implements the vision.

Provides thought leadership internally and for clients.

Authors white papers, POVs and other industry thought capital; Functions as SME in a domain (mobile, performance marketing, ecommerce, web analytics or social).

Manages performance and career growth of junior team members and assists your junior people managers

Recruits/retains high-performing individuals.

Qualifications:

Bachelor's degree in Statistics, Economics, Data Science or related quantitative field

Master's degree preferred

12+ years in a quantitative business environment

6+ years in marketing analytics with knowledge of the media planning process

Excellent written and verbal communication skills, with the ability to convey complex findings in simple terms

Strong organizational skills, political instincts, and proven-leadership ability

Advanced media measurement capabilities (i.e.MMM, MTA), and planning A/B and Match Market testing

Familiarity with MMPs and site analytics: Adobe and Kochava experience is preferred

Demonstrates understanding of media planning and buying with a focus on media measurement and digital tracking including limitations and advantages

Experience in data visualization (Excel, Tableau, Power BI, Datorama)

Advanced in SQL, Python, or R

Advanced MS Office Skills (MS Word, Excel, Powerpoint)

Theannualbase salary range for this position is $136,000-$220,000Placement within the salary rangeis based on a variety of factors, including relevant experience, knowledge, skills, and other factorspermittedby lawAdditionally, this position is eligible for discretionary incentive compensation.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

401k,

Flexiblepaidtimeoff,

At least 15paid holidays per year,

• Paid sickand safeleave, and

Paid parentalleave

Dentsu alsocomplieswithapplicable state and local lawsregardingemployee leave benefits, including, but not limited to providing time offpursuant tothe Colorado Healthy Families and Workplaces Act,in accordance withits plans and policiesForfurther detailsregardingDentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted fornextsteps.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

#LI-AB2

#LI-Hybrid

Location:

New York

Brand:

Dentsu X

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you. 

dentsu

About dentsu

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

Industry
Marketing & Advertising
Company Size
10,000+ employees
Headquarters
Tokyo, JP
Year Founded
Unknown
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