Job Description

VP Product Marketing

Culver City - California, USA, New York City - New York, USA, Remote

We bring together the power of marketing research, technology, and AI to help brands maximize the impact of their advertising and unlock the power of long-term brand Fandom.

Trusted by the Biggest Brands

With a team of researchers, technologists, and data scientists, along with a powerful portfolio of advertising and brand research solutions, MarketCast has established itself as a Top 10 global marketing research provider. In fact, more than 80% of the top advertising spenders in the U.S. are MarketCast clients. Our marketing research helps them find the right audiences to target, craft ad creative that resonates, and build long-term brand Fandom and customer loyalty.

Powered by People, AI, and Data

MarketCast believes AI should amplify, not replace, the consumer’s voice in marketing research. By integrating AI models throughout our research process and organization, we’re transforming how researchers work and how research gets done.

All this is supported by our groundbreaking Research Platform, which brings together our AI models, data science, and technology to accelerate the design, delivery, and analysis of our research and the creation of our insights.

VP Product Marketing

The VP of Product Marketing will be responsible for defining and executing the go-to-market strategy for MarketCast's suite of research products and services. This role involves leading a team to develop compelling product positioning, messaging, and launch plans. The VP will collaborate closely with product management, sales, and marketing teams to drive product adoption and revenue growth. Furthermore, they will be instrumental in understanding market trends and customer needs to inform product development and marketing strategies.

• Develop Product Marketing Strategies –Craft comprehensive product marketing strategies that align with overall business objectives, focusing on market segmentation, competitive analysis, and value proposition development. This involves identifying key target audiences and creating tailored messaging to resonate with their specific needs. The strategies should encompass all stages of the product lifecycle, from launch to maturity, ensuring consistent communication and engagement. Regularly evaluate and refine strategies based on performance metrics and market feedback to maximize impact.
• Lead Product Launches –Orchestrate successful product launches by coordinating cross-functional teams, including product management, sales, and marketing communications. This includes defining launch objectives, developing launch plans, and executing marketing campaigns to generate awareness and drive adoption. Ensure all launch materials are compelling, accurate, and aligned with the product positioning. Track and measure the success of product launches, providing insights for future improvements.
• Define Product Positioning and Messaging –Develop clear, concise, and compelling product positioning and messaging that differentiates MarketCast's offerings from competitors. This includes identifying key benefits, features, and value propositions that resonate with target audiences. Ensure consistent messaging across all marketing channels and customer touchpoints. Regularly review and update messaging to reflect market changes and product enhancements.
• Conduct Market Research and Analysis –Conduct thorough market research to understand customer needs, market trends, and competitive landscape. Analyze data to identify opportunities and inform product development and marketing strategies. Stay abreast of industry developments and emerging technologies to anticipate future trends. Share insights with cross-functional teams to drive informed decision-making.
• Create Marketing Content –Oversee the creation of high-quality marketing content, including website copy, brochures, case studies, white papers, and blog posts. Ensure all content is aligned with product messaging and brand guidelines. Work with subject matter experts to develop thought leadership pieces that showcase MarketCast's expertise. Optimize content for search engines and social media to maximize visibility and engagement.
• Manage Product Marketing Team –Lead and mentor a team of product marketing professionals, providing guidance, support, and development opportunities. Set clear goals and expectations, and provide regular feedback and performance evaluations. Foster a collaborative and innovative team environment. Recruit and onboard new team members as needed to support growth.
• Collaborate with Sales Team –Work closely with the sales team to develop sales enablement materials, including presentations, demos, and training programs. Provide ongoing support and training to help the sales team effectively communicate the value of MarketCast's products. Gather feedback from the sales team to inform product marketing strategies and identify opportunities for improvement. Participate in sales calls and customer meetings as needed.
• Manage Product Marketing Budget –Develop and manage the product marketing budget, ensuring resources are allocated effectively to support key initiatives. Track and measure the ROI of marketing programs, providing insights for future budget allocation. Identify opportunities to optimize spending and improve efficiency. Work with finance to develop accurate forecasts and track expenses.
• Track and Measure Performance –Establish key performance indicators (KPIs) to track and measure the success of product marketing initiatives. Analyze data to identify trends, insights, and opportunities for improvement. Provide regular reports and dashboards to communicate performance to stakeholders. Use data to inform decision-making and optimize marketing strategies.
• Build Relationships with Key Influencers –Identify and build relationships with key influencers in the market research industry, including analysts, journalists, and thought leaders. Engage with influencers to promote MarketCast's products and services. Participate in industry events and conferences to network and build relationships. Leverage influencer relationships to generate positive media coverage and build brand awareness.

It’ll be helpful if you have:

The ideal candidate will possess a blend of strategic thinking, marketing expertise, and leadership skills. A deep understanding of market research methodologies, combined with the ability to translate technical details into compelling marketing messages, is crucial. Experience in leading product launches, managing teams, and driving revenue growth is highly valued. Strong communication and collaboration skills are essential for success in this role.

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred
• 10+ years of product marketing experience in the market research or technology industry
• Proven track record of successfully launching and growing products
• Strong understanding of market research methodologies and techniques
• Experience with digital marketing and content marketing strategies
• Excellent communication, presentation, and interpersonal skills
• Ability to work independently and as part of a team
• Strong analytical and problem-solving skills
• Experience managing and mentoring a team
• Proficiency in Microsoft Office Suite and marketing automation tools

Benefits & Perks:

• Medical, Dental, Vision
• 401(k) Company Match
• Freedom Leave
• Health & Wellness Events & Benefits
• Professional & Personal Growth & Learning Opportunities
• And, more

Our Vision:

We are creating the most tech and data-forward research business on the planet, where primary research, AI, and big data work together to solve complex marketing, content, and product development challenges.

Our Values:

Radical Candor

Caring personally while challenging directly – offering feedback that is honest and clear, but always rooted in genuine empathy and respect for the individual.

Client Obsession

Maintaining an unwavering focus on understanding and exceeding client needs and expectations, consistently delivering value, and building lasting partnerships through proactive communication, responsiveness, and a relentless commitment to client success.

Unmatched Expertise

A level of deep, specialized knowledge and skill that exceeds industry standards, allowing delivery of innovative, tailored solutions to complex client challenges driving superior outcomes. Fostering growth for our talent and establishing a reputation for excellence.

Our Vibe:

We are social scientists, data geeks, brand junkies, and movie fanatics. We obsess on audience segments, norms, models and methodologies. This passion transforms client problems into breakthroughs and investments into impact.

At MarketCast, we don't just accept difference - we embrace it, support it, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. Check us out: www.marketcast.com

Per the pay transparency law, the hiring range for this position is $163,000 to $206,000. As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, skill set, and any other factors MarketCast considers relevant to the hiring decision. In addition to your salary, MarketCast believes in providing a competitive total rewards package for its employees. MarketCast offers employees a holistic and wide array of benefits such as subsidized medical, dental, and vision, free access to HealthJoy, ModernHealth, 401K match from day one, “flex time off, career and personal growth outlets, such as LinkedIn Learning, and two free monthly movie tickets. All benefits are subject to eligibility requirements, and the terms of our official plan may be modified or amended from time to time.

CCPA NOTICE: In accordance with the California Consumer Privacy Act, please note that we collect some or all the below categories of personal information from you as part of the application process and use it for the purposes indicated. Category of Personal Information: 1. Name, Contact Information (phone, email, address) Purpose: To be able to contact you 2. Information on work history and education Purpose: To be able to assess qualifications for the role 3. Race/ethnicity information (optional) Purpose: To comply with governmental reporting obligations 4. Veteran and military Status (optional) Purpose: to comply with governmental reporting obligation.