VP, Go-To-Market Strategy / VP, Revenue Operations & Strategy

Remote

About the Company

A fast-growing B2B2C fintech is seeking a senior GTM leader to architect and scale its revenue engine across Sales, Customer Success, and Account Management. The company builds modern payment infrastructure for highly regulated industries and partners with enterprise customers to help them move, manage, and monetize payments at scale.

The Role

This leader will own the end-to-end go-to-market strategy, define ICPs and vertical focus, and build the operating model that drives predictable, repeatable growth. The role sits above Sales, CS, and Account Management and works closely with executive leadership to shape how the organization enters new markets and structures its revenue teams. This is a strategic operator role, not an active selling position.

Responsibilities

• Own GTM strategy across Sales → Implementation → Account Management
• Define ICPs, segmentation, buyer personas, and GTM motions
• Build a scalable revenue operating model and compensation structures
• Design GTM org structure, role definitions, and success metrics
• Evaluate and prioritize new verticals; lead entry strategies and playbook development
• Own sales playbooks, messaging frameworks, and execution standards
• Design lifecycle handoffs and drive adoption, retention, and expansion
• Partner cross-functionally with Product, Engineering, Operations, and executive leadership

What We’re Looking For

• Experience owning or heavily influencing GTM strategy in fintech, payments, or complex B2B2C SaaS
• Background building revenue systems, processes, and motions in high-growth environments
• Strong cross-functional leadership across Sales, CS, Product, and Engineering
• Ability to bring clarity, structure, and scalability to fast-moving, ambiguous environments
• Enterprise-level GTM experience preferred