UserWise

VP Growth & Live Games

UserWise  •  Serbia (Remote)  •  4 hours ago
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Job Description

We are looking for an exceptional VP, Growth & Live Games to lead the next stage of growth for our portfolio of mobile games.

Our development model separates early-stage innovation from large-scale execution. Our 0-to-1 teams focus on building, experimenting, and validating new game concepts. Once a title demonstrates strong product KPIs, proven market potential, and the ability to scale profitably, it transitions into our dedicated 1-to-100 growth organization.

This is where you come in.

You will take ownership of validated mobile titles and transform them into successful, sustainable, large-scale businesses.

This is not simply a user acquisition or marketing leadership position. You will operate as the General Manager of our growth business unit, with end-to-end responsibility for commercial performance, product development, live operations, user acquisition, and the multidisciplinary teams required to scale and operate successful live games.

We are looking for a commercially driven leader who combines deep mobile gaming expertise, strong product instincts, analytical rigor, and the ability to build and lead high-performing teams.

Requirements

  1. Business Unit Leadership & P&L Ownership
  • Own the commercial performance and strategic direction of mobile titles transitioning from validation into scale.
  • Take full accountability for revenue, profitability, growth, and long-term product performance.
  • Establish ambitious but sustainable growth plans, operating budgets, and financial targets.
  • Allocate capital and resources across titles based on commercial potential, scalability, and expected returns.
  • Build, structure, and lead a multidisciplinary business unit capable of operating multiple live titles at scale.
  • Establish clear accountability, performance management, and execution frameworks across all functions.
  1. Growth Strategy & User Acquisition
  • Develop and execute comprehensive growth strategies to scale proven titles into substantial revenue-generating businesses.
  • Own user acquisition strategy, budgets, creative performance, and channel diversification.
  • Drive profitable UA expansion through rigorous management of ROAS, LTV, CAC, retention, and payback periods.
  • Build scalable creative testing and performance marketing operations.
  • Identify opportunities to expand into new markets, audiences, and acquisition channels.
  • Balance aggressive growth objectives with sustainable unit economics and profitability.
  1. Product Strategy & Live Operations
  • Own the ongoing product strategy and roadmap for all titles within the growth portfolio.
  • Lead live operations, including events, content updates, progression systems, economy balancing, and player engagement initiatives.
  • Continuously improve retention, engagement, monetization, and lifetime value through data-driven product optimization.
  • Drive experimentation across gameplay systems, monetization mechanics, offers, and player experiences.
  • Identify and prioritize product improvements that unlock additional growth potential.
  • Ensure games remain competitive, engaging, and commercially successful throughout their lifecycle.
  1. Development & Operational Excellence
  • Oversee the development, engineering, QA, and maintenance functions supporting live titles.
  • Establish efficient release cycles, development roadmaps, and operational processes.
  • Balance new feature development with technical stability, performance, and maintenance requirements.
  • Ensure development resources are focused on initiatives with the greatest measurable business impact.
  • Build an organization capable of maintaining high operational standards while scaling multiple products simultaneously.
  1. Data, Analytics & Commercial Optimization
  • Establish a comprehensive performance framework across acquisition, engagement, retention, monetization, and profitability.
  • Leverage cohort analysis, predictive LTV models, experimentation, and advanced analytics to guide investment decisions.
  • Identify growth constraints and work across functions to systematically remove them.
  • Develop reliable forecasting, performance reporting, and decision-making processes.
  • Build a culture where product and commercial decisions are grounded in measurable outcomes.
  1. Team Building & Leadership
  • Recruit, develop, and lead exceptional talent across growth, UA, product management, live operations, analytics, and development.
  • Build a highly accountable, commercially focused culture that emphasizes ownership and execution.
  • Develop strong functional leaders capable of independently managing their teams and delivering against ambitious objectives.
  • Establish effective collaboration between the early-stage development organization and the growth business unit.
  • Create repeatable operating systems that enable the organization to scale additional titles efficiently.

What We’re Looking For

Essential Experience

  • Significant senior leadership experience within the mobile gaming industry, ideally in free-to-play, casual, or hybrid-casual games.
  • Demonstrated success scaling mobile games from early commercial validation to meaningful revenue and profitability.
  • Proven experience owning or materially influencing the P&L of successful live mobile games.
  • Deep understanding of mobile gaming economics, including user acquisition, ROAS, LTV, retention, engagement, and monetization.
  • Strong experience managing cross-functional teams spanning product, marketing, development, analytics, and live operations.
  • A track record of successfully scaling user acquisition investment while maintaining disciplined financial performance.
  • Strong understanding of free-to-play game systems, player behavior, game economies, and live operations.
  • Experience building organizations, establishing processes, and managing senior functional leaders.

Leadership & Personal Attributes

  • Commercially minded: Thinks like a business owner, not simply a functional leader.
  • Highly analytical: Comfortable making significant investment and product decisions using data, forecasting, and experimentation.
  • Product-oriented: Understands what makes mobile games successful and how to improve their long-term performance.
  • Execution-focused: Able to translate strategy into measurable outcomes through effective teams and operating systems.
  • Entrepreneurial: Comfortable operating in a fast-moving environment with substantial autonomy and accountability.
  • Strategic but hands-on: Capable of setting long-term direction while remaining close enough to the business to identify opportunities and solve problems.

What Success Looks Like

Your success will be measured by your ability to build a repeatable, profitable growth engine for our mobile game portfolio.

Key outcomes include:

  • Revenue & Profitability: Sustained growth in revenue, contribution margin, and overall business unit profitability.
  • Profitable Scaling: Significant increases in UA investment and player acquisition while maintaining attractive unit economics.
  • Product Performance: Measurable improvements in retention, LTV, monetization, and long-term player engagement.
  • Operational Excellence: Reliable live operations, efficient development execution, and high-quality product maintenance.
  • Portfolio Growth: Successfully transitioning validated titles into scalable, commercially successful live businesses.
  • Organizational Leadership: Building an exceptional team capable of independently operating and scaling multiple games.

Benefits

Why This Opportunity?

This role offers the opportunity to lead a critical part of our mobile gaming business with substantial ownership, autonomy, and direct commercial impact.

Unlike traditional publishing or user acquisition leadership positions, this role provides complete ownership of the growth lifecycle, from taking over validated products to building and operating substantial live-game businesses.

You will work with titles that have already demonstrated promising product-market fit and commercial potential, allowing you to focus on what you do best: turning successful early-stage games into major businesses.

Benefits

  • Market-competitive compensation
  • Paid Time Off
  • Performance Bonus
  • Annual Performance Reviews
UserWise

About UserWise

UserWise Services builds high-performance external teams for game studios that need to move fast, scale intelligently, and operate for the long term 🎮

We focus on new game dev, LiveOps, growth, maintenance, and portfolio-level product execution. Our teams take real ownership and work as a true extension of our partners, not as a vendor layer.

🤖 AI is core to how we work.

We run production and LiveOps through our proprietary AI-powered toolset, built to accelerate design, content creation, LiveOps execution, and decision-making. This isn’t experimental. It’s part of our daily workflow. How games are built and operated is changing, and we’re building for that reality.

Founded in 2020, we’re trusted by partners including PeopleFun, Tripledot Studios, Halfbrick, AppLovin, and Playful Rewards.

📊 Today, we help manage and grow games generating $100M+ in annual revenue across partner portfolios.

🌍 We operate across the US and EU, with a distributed, senior-leaning team hired globally for speed, judgment, and execution quality.

What sets us apart is how we operate.

We build flexible production and growth teams that feel internal from day one. Ownership stays close to the work. Decisions stay grounded in player impact. Our proprietary tools remove friction across design, art, engineering, data, and LiveOps so teams can focus on what actually moves the needle.

Our principles

⚡ Speed over bureaucracy

🧠 Ownership at every level

🎯 Player-first thinking

🚀 Momentum over perfection

How we partner

• LiveOps & Growth

• Maintenance

• Embedded Teams

• New Game dev

👥 For game talent

UserWise connects top global talent with leading studios and real products. You work on games played by millions, with real ownership and room to grow. We handle the overhead so you can focus on building.

Founded by product and LiveOps leaders, we stay practical, execution-focused, and grounded in what actually ships.

We’re building for the long term.

Follow along 👋

Industry
Unknown
Company Size
51-200 employees
Headquarters
Madison, Wisconsin
Year Founded
2020
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