Job Description

A leading multi-brand retail platform is seeking an exceptional, highly strategic, and execution-focused Vice President of Growth to spearhead rapid expansion, scaling, and market penetration across its portfolio.

As the VP of Growth, this leader will own the end-to-end growth funnel across both digital and brick-and-mortar touchpoints. Responsibilities include defining growth roadmaps, scaling unit economics, driving omnichannel acquisition and retention, and leading high-performing cross-functional squads. The ideal candidate thrives in a fast-paced retail ecosystem, combines deep analytical rigor with creative experimentation, and has a proven track record of scaling retail or consumer brands sustainably.

Key Responsibilities

1. Growth Strategy & Omnichannel Expansion

• Develop and execute a data-driven growth plan aligned with overall business vision and revenue targets.
• Identify new market opportunities, white-space retail concepts, brand expansion levers, and geographical rollout strategies.
• Bridge online-to-offline (O2O) experiences, integrating e-commerce, food-tech delivery channels, loyalty platforms, and physical store footprint to build a seamless omnichannel flywheel.

2. Full-Funnel Execution & Optimization

• Lead growth experiments across customer acquisition, conversion rate optimization (CRO), activation, retention, and lifetime value (LTV) enhancement.
• Structure and manage the growth marketing budget, continuously optimizing Customer Acquisition Cost (CAC) and payback periods across paid, organic, and offline media.
• Drive customer lifecycle strategies through personalized loyalty programs, localized promotional campaigns, and automated retention loops.

3. P&L & Commercial Management

• Maintain accountability over growth unit economics and contribute to building a healthy, scalable P&L.
• Monitor key financial metrics including Average Order Value (AOV), repeat purchase rate, store-level profitability, and campaign ROI.
• Conduct rigorous competitor analysis and market research to maintain a distinct competitive edge across all portfolio brands.

4. Cross-Functional Leadership & Data Infrastructure

• Build, mentor, and scale a high-performing growth team comprising specialists in digital marketing, analytics, brand growth, and customer lifecycle.
• Partner closely with Product, Technology, Operations, Merchandising, and Brand management teams to ensure frictionless strategy execution.
• Establish robust analytics infrastructure, dashboards, and growth experimentation frameworks (e.g., ICE scoring, weekly sprint execution) to inform company-wide decision-making.

Qualifications & Experience

• Education: Bachelor's degree in Business Administration, Marketing, Economics, Engineering, or a related field. An MBA from a top-tier institution is strongly preferred.
• Experience: 8–12+ years of total experience with a proven track record in growth leadership, management consulting, or senior growth marketing within modern retail, F&B, consumer tech, or high-growth D2C brands.
• Omnichannel Expertise: Deep understanding of modern retail dynamics, offline store expansion, e-commerce, and food delivery aggregator platforms.
• Analytical Capability: Exceptional proficiency with data analytics, attribution models, customer cohort analysis, and financial modeling.
• Leadership Style: Proven capability to recruit, inspire, and manage high-performing cross-functional teams in a fast-paced environment.
• Language Skills: Professional fluency in Bahasa Indonesia and English (written and verbal) is essential.