We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
The Vice President, Europe – Advanced Patient Monitoring (APM) is responsible for full strategic, commercial, and operational leadership of the APM business across the European region. This executive directs a comprehensive, multi-level, cross-functional organization including sales, marketing, professional education, pricing, business intelligence, and strategy.
This role owns regional P&L performance, drives interpersonal development and transformation, and ensures alignment with global corporate and international strategies. The VP serves as the senior-most regional representative with external partners and is accountable for governance, regulatory compliance, and advancing market adoption of APM solutions across Europe.
Key Responsibilities
Strategic & Commercial Leadership
Develop and implement the European strategy across sales, marketing, professional education, pricing, and business intelligence
Align regional business plans with corporate and international APM strategy
Partner closely with Market Access and Government Affairs to deliver strategic recommendations and influence executive decision-making
Provide clear and effective executive-level communication across functions
P&L Ownership & Operational Excellence
Maintain full ownership of regional P&L, including revenue growth, profitability, and financial forecasting
Lead all regional financial activities and ensure principled operational execution
Optimize regional processes by identifying needs and leading implementation of scalable solutions
Lead all aspects of and approve critical enterprise-level initiatives and regional projects
Leadership & Transformation
Evaluate current interpersonal structures, business models, and priorities across Europe
Build and implement an optimized regional operating model to support growth
Lead and implement large-scale transformation initiatives across countries
Talent & Leadership Development
Develop and implement a robust talent strategy, including succession planning aligned with regional growth objectives
Provide leadership, mentorship, and direction to multi-level leadership teams
Partner with HR across all aspects of employee relations, including hiring, development, and performance management
External Engagement & Market Development
Build and sustain relationships with customers, Key Opinion Leaders (KOLs), medical societies, and government agencies
Drive awareness, adoption, and value positioning of APM solutions
Serve as the primary regional representative to regulatory authorities and national professional organizations
Governance, Compliance & Culture
Serve as a steward of APM culture, values, and ethical business practices across Europe
Ensure compliance with all local regulatory, legal, and corporate requirements
Maintain direct accountability for governance, risk management, and compliance
Qualifications & Experience
Required Experience
Proven leadership experience in a multi-country, multicultural, matrixed business environment
Demonstrated success with full P&L ownership for a large region
Extensive experience in healthcare, medical devices, or related industries
Deep understanding of commercial operations, marketing, and strategy execution
Proficiency in English required; additional European languages preferred
Leadership Competencies
Outstanding leadership, problem-solving, and critical thinking skills with excellent judgment
Excellent communication, negotiation, and influencing capabilities at executive levels
Ability to operate effectively in fast-paced, sophisticated, and multifaceted environments
High level of integrity, discretion, and accountability
Proven track record to drive alignment and performance across global, regional, and cross-functional teams
Functional & Technical Expertise
Expert knowledge of marketing, strategy, and commercial operations
Deep understanding of healthcare systems, processes, and customers.
Sophisticated financial savvy, including expertise in full P&L management
Strong capability to develop and implement performance metrics demonstrating business impact
Experience leading large cross-functional teams and enterprise initiatives
Proficiency with Microsoft Office and CRM/ERP systems (e.g., Salesforce)
Collaboration & Influence
Serves as a key partner to senior leaders across business units, functions, and geographies
Builds strong peer and cross-functional relationships to enable standard process sharing
Influences high-stakes decisions and policy direction through executive-level engagement
Proactively advances and resolves sophisticated business challenges
Operating Model & Decision Making
Works independently with minimal oversight
Evaluates multiple strategic options and determines efficient course of action
Applies expertise to guide decisions aligned with business objectives and risk considerations
Maintains a proactive, solutions-oriented approach
Impact of the Role
This role is critical in driving growth, innovation, and market leadership of Advanced Patient Monitoring across Europe—advancing patient outcomes while delivering sustained financial performance and strengthening the company’s presence across the region.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
CHE Eysins - Business Park Terre-Bonne
BD is one of the largest global medical technology companies in the world and is advancing the world of health™ by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its more than 70,000 employees have a passion and commitment to help enhance the safety and efficiency of clinicians' care delivery process, enable laboratory scientists to accurately detect disease and advance researchers' capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. For more information on BD, please visit bd.com.
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