Domino's

VP, Decision Science & Consumer Insights

Domino's  •  Ann Arbor, MI (Hybrid)  •  4 months ago
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Job Description

Domino’s Pizza, which began in 1960 as a single store location in Ypsilanti, MI, has had a lot to celebrate lately: we’re a reshaped, reenergized brand of honesty, transparency and accountability – not to mention, great food! In the rise to becoming a true technology leader, the brand is now consistently one of the top five companies in online transactions and 65% of our sales in the U.S. are taken through digital channels. The brand continues to ‘deliver the dream’ to local business owners, 90% of which started as delivery drivers and pizza makers in our stores. That’s just the tip of the iceberg…or as we might say, one “slice” of the pie! If this sounds like a brand you’d like to be a part of, consider joining our team!

Lead the vision and execution of consumer insights , personalization strategies, advanced analytics, and GenAI-driven innovation to enable data-informed decisions across marketing, product, and customer experience. This role is pivotal in shaping Domino’s next era of customer-centric growth.

Key Responsibilities

Consumer Research & Market Intelligence

  • Design and oversee consumer research programs (qualitative and quantitative) to uncover behaviors, motivations, and unmet needs.
  • Translate complex data into actionable insights that inform brand strategy, product innovation, and media planning.
  • Champion the voice of the consumer in all strategic decisions.

Personalization & Customer Modeling

  • Drive personalization initiatives leveraging AI-enabled models (e.g., lifetime value, churn prediction, next best action).
  • Partner with Integrated Customer Marketing (ICM) to embed personalization across owned media, e-commerce, and loyalty programs.
  • Ensure KPIs and measurement frameworks are in place to track personalization impact.

Analytics & Decision Science

  • Lead advanced analytics teams to integrate 0P, 1P, and 3P data for predictive modeling and performance optimization.
  • Foster a culture of data fluency and insight-driven leadership across the organization.

Generative AI Strategy

  • Identify and scale consumer-centric GenAI use cases (e.g., synthetic market research, AI-powered creative optimization, conversational analytics).
  • Collaborate with tech and marketing teams to deploy GenAI tools for efficiency and innovation.
  • Ensure ethical and responsible AI practices aligned with brand values.

Leadership & Collaboration

  • Build and mentor a high-performing team of researchers, data scientists, and AI specialists.
  • Facilitate cross-functional collaboration with Marketing, Technology, Operations, and Finance.
  • Represent Insights in executive forums and influence enterprise strategy.

Qualifications

  • Master’s degree in Data Science, or related field; PhD preferred.
  • 12+ years in consumer insights, analytics, or decision science leadership roles.
  • Proven experience in personalization strategy and AI/GenAI applications.
  • Strong command of research methodologies and advanced analytics tools.
  • Exceptional communication and storytelling skills to influence senior stakeholders.

Additional Information

Location: 30 Frank Lloyd Wright Dr. Ann Arbor, MI 48357

Hybrid Schedule- Mon-Thurs onsite with Friday's being flexible

All your information will be kept confidential according to EEO guidelines.

Domino's

About Domino's

Domino’s is a purpose-inspired, performance-driven company powered by exceptional people who are committed to feeding the power of possible—one pizza at a time.

Founded in 1960 with a single store in Ypsilanti, Michigan, Domino’s has grown into one of the most recognized and leading pizza brands in the world. Today, we rank among the top public restaurant brands globally, with more than 21,700 stores across 90+ markets.

Our system is built on the strength of independent franchise owners, who operate 99% of Domino’s stores worldwide. Together, we’ve pioneered innovations that have transformed the pizza and delivery industries, setting new standards for convenience, quality, and customer experience. We are committed to safely and responsibly serving our customers and giving back in the communities where we live and work.

Interested in joining the largest pizza company in the world? Domino’s offers a variety of incredible opportunities—from store-level roles to supply chain positions to corporate careers. We are an opportunity company, committed to helping our team members grow, thrive, and achieve their goals.

Browse U.S. career opportunities at jobs.dominos.com.

Industry
Food & Beverage
Company Size
10,000+ employees
Headquarters
Ann Arbor, MI
Year Founded
1960
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