GoTo Foods

VP, Consumer Technology

GoTo Foods  •  Atlanta, GA (Onsite)  •  15 hours ago
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Job Description

Reporting to the Chief Technology Officer, this role owns all technology that drives consumer revenue and serves as the primary technology partner to the Digital and Growth Business teams. The VP, Consumer Technologies is responsible for the vision, architecture, delivery, and operation of consumer-facing digital platforms including mobile applications, web experiences, first-party digital ordering, third-party marketplace integrations, loyalty platforms, catering experiences, subscription and reorder capabilities, and the marketing technology ecosystem. The role combines deep engineering, architecture, and commercial expertise to create industry-leading customer experiences and accelerate digital growth.

Essential Functions

  • Lead digital platform strategy across mobile, web, loyalty, ordering, catering, subscriptions, and Martech.
  • Partner closely with Digital Business leadership to jointly define priorities, roadmaps, and growth initiatives.
  • Own architecture, engineering delivery, reliability, and modernization of digital platforms.
  • Deliver best-in-class consumer experiences benchmarked against leading consumer applications across all industries.
  • Drive customer acquisition, conversion optimization, customer lifetime value, personalization, reorder frequency, and subscription growth.
  • Oversee 3rd-party marketplace integrations and omnichannel commerce experiences.
  • Build and develop a high-performing engineering and platform organization.
  • Manage budgets, vendors, roadmaps, and technology investments.

Reporting to the Chief Technology Officer, this role owns all technology that drives consumer revenue and serves as the primary technology partner to the Digital and Growth Business teams. The VP, Consumer Technologies is responsible for the vision, architecture, delivery, and operation of consumer-facing digital platforms including mobile applications, web experiences, first-party digital ordering, third-party marketplace integrations, loyalty platforms, catering experiences, subscription and reorder capabilities, and the marketing technology ecosystem. The role combines deep engineering, architecture, and commercial expertise to create industry-leading customer experiences and accelerate digital growth.

Education

  • Bachelor's Degree required.
  • Master's Degree preferred.

Work Experience

  • 12-15+ years building and scaling consumer-facing digital products.
  • Engineering leadership background preferred.
  • Experience leading enterprise-grade digital platforms and cloud-native architectures.
  • Experience with loyalty, eCommerce, subscriptions, personalization, and marketing technology platforms.
  • Restaurant/QSR experience preferred but not required.

Skills & Abilities

  • Deep expertise in consumer digital products and experiences.
  • Strong loyalty platform, personalization, and lifecycle management experience.
  • Strong commerce background including conversion optimization, sales funnel performance, subscriptions, and reorder mechanics.
  • Deep knowledge of Martech and marketing automation ecosystems.
  • Ability to make platform architecture and engineering decisions.
  • Strong communication, leadership, and change management skills.
  • Experience with cloud-native platforms, APIs, DevOps, modern security practices, and data-driven decision making.

Travel Requirements

  • May be required to travel up to 25% of the time
GoTo Foods

About GoTo Foods

Atlanta-based platform company GoTo Foods (formerly known as Focus Brands) is a leading developer of global multi-channel foodservice brands. As of December 28 , 2025, GoTo Foods, through its affiliate brands, is the franchisor and operator of over 7,300 restaurants, cafes, ice cream shoppes and bakeries in all 50 states and in 71 countries and territories under the Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, Moe’s Southwest Grill®, McAlister’s Deli® and Schlotzsky’s® brand names, as well as the Seattle’s Best Coffee® brand on certain military bases and in certain international markets. The iconic GoTo Foods brands benefit from strong enterprise growth engines, including marketing, digital, technology and franchise sales & development to propel growth and brand performance. Please visit www.gotofoods.com to learn more.  

GoTo Foods is proud to be Certified™ by Great Place To Work®, the most definitive “employer-of-choice” recognition, and the only recognition based entirely on what employees report about their workplace experience for the second consecutive year.

Industry
Food & Beverage
Company Size
10,000+ employees
Headquarters
Atlanta, GA
Year Founded
2004
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