The Vice President of Catering is the general manager of GoTo Foods' catering business across all seven brands. This role owns the full catering P&L and is accountable for growing catering into a meaningful revenue driver for the portfolio, with a particular focus on first-party digital catering as the long-term growth channel.
The VP, Catering sets the strategic direction for the business, leads enterprise B2B sales centrally, enables franchisees to win local catering deals, and manages key platform partnerships including ezCater. The external scope is as important as the internal one. This leader owns relationships with enterprise customers, negotiates platform partner agreements, engages directly with franchisees on catering unit-level economics, and serves as the primary catering counterpart to brand Chief Business Officers across the portfolio.
The central team is small and focused on national and regional enterprise accounts. Local catering growth runs through franchisees, and a core responsibility of this leader is to give franchisees the tools, playbooks, and conviction to invest in dedicated catering customer success managers and win local business. Some enterprise accounts span both central and local teams and the VP owns the coordination model for those accounts.
This role sits within the Digital organization and reports to the Chief Digital Officer. Driving results here requires influence and collaboration across brand, operations, product, growth, and franchise teams. The VP, Catering is the connective tissue between the catering growth agenda and the stakeholders who can make it a reality.
Atlanta-based platform company GoTo Foods (formerly known as Focus Brands) is a leading developer of global multi-channel foodservice brands. As of December 28 , 2025, GoTo Foods, through its affiliate brands, is the franchisor and operator of over 7,300 restaurants, cafes, ice cream shoppes and bakeries in all 50 states and in 71 countries and territories under the Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, Moe’s Southwest Grill®, McAlister’s Deli® and Schlotzsky’s® brand names, as well as the Seattle’s Best Coffee® brand on certain military bases and in certain international markets. The iconic GoTo Foods brands benefit from strong enterprise growth engines, including marketing, digital, technology and franchise sales & development to propel growth and brand performance. Please visit www.gotofoods.com to learn more.
GoTo Foods is proud to be Certified™ by Great Place To Work®, the most definitive “employer-of-choice” recognition, and the only recognition based entirely on what employees report about their workplace experience for the second consecutive year.
