Job Description

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetic, and animal health. Working in partnership with independent practice owners and clinicians, the team is unitedbya single purpose: to prove that health care can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of six consumer-facing brands: Aspen Dental, Motto Clear Aligners,ClearChoiceDental Implant Centers,WellNowUrgent Care, Chapter Aesthetic Studio, andAZPetVet  Each brand has access to a deep community of experts, tools, and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale. 

This role willleadthe development and implementation of integrated marketing campaigns across all channels, includingTV,digital, social, and in-center marketing. A close partner with thefieldmarketing and media teams, this role owns communicating the value of Aspen’s approach to care and providing patients throughout their treatment journey with clear points of differentiation. The VP will alsobe responsible foradvancingthe brand’s reputationthrough thoughtful activations and contentand ensuring consistent messaging across all touchpoints, while driving a highly optimized, insight-led approach to creative effectiveness and patient engagement across the funnel.

Responsibilities

• Spearhead the development and execution of a data-driven, multi-year brand and integrated marketing strategy for Aspen, driving measurable growth in patient acquisition, conversion, and brand equity.

• Architect and lead the execution of integrated marketing campaigns across all digital and traditional channels,optimizing forperformance and ROI through rigorous analytics, creative testing, and continuous iteration.

• Own the development and optimization of creative strategies that deliver the right message to the right audience at the right time, ensuring alignment to patient needs and behaviors across every stage of the funnel—from awareness through conversion and retention.

• Partner closely withcreative,media and digital teams to design and execute robust test-and-learn agendas,leveragingA/B and multivariate testing across creative, messaging, formats, and channels to continuously improve engagement and conversion.

• Lead measurement and performance frameworks for creative effectiveness,establishingclear KPIs and feedback loops that connect creative output to businessoutcomesand inform ongoing optimization.

• Own Aspen’s social strategy – across paid and organic – from a content and community engagement perspective, working closely with Aspen’s social team to respond and engage patients on the platforms where they are researching care.

• Drive a culture of perpetual optimization, ensuring campaigns are continuously refined based on performance data, patient insights, and evolving market dynamics.

• Leverage consumer and patient insights to inform tailored, audience-first funnel strategies, delivering more personalized and relevant messaging thatimprovesconnection, trust, and action at each stage of the journey.

• Drive seamless integration of brand promotions and messaging across all patient touchpoints, including in-center experiences, call center interactions, and digital platforms, ensuring a consistent and compelling brand experience.

• Establish and refine a comprehensive promotional strategy,leveragingmarket insights and competitive analysis to maximize brand visibility and patient engagement across the entire Aspen ecosystem.

• Define and enforce brand guidelines and messaging standards, safeguarding brand integrity while enabling flexibility for tailored, audience-specific messaging.Hone in onbrand voice and develop content that communicates to patients clearly, directly, and with a preference for action.

• Conduct in-depth market research and competitive intelligence analysis,identifyingemerging trends and opportunities to inform strategic decision-making andmaintaina competitive edge.

• Champion a patient-centric culture, fostering cross-functional alignment and collaboration to deliver exceptional patient experiences and drive brand advocacy.

• Develop and manage the brand’s budget, ensuringoptimalallocation of resources anddemonstratingaccountability for achieving key performance indicators (KPIs) related to brand awareness, patient acquisition, funnel progression, and revenue growth.

• Build, lead, and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, accountability, and continuous improvement.

Minimum Education and Experience

• Bachelor’s degree in marketing, business, or a related field

• 15+ years of experience in brand and integrated marketing, with at least 5 years in a leadership role

• Experience in the healthcare industry, DTC brand, orconsumerbrands is a plus

• Experience as a growth marketer is a plus

• Proventrack recordof developing and executing successful, performance-driven marketing campaigns with a strong emphasis on creative effectiveness and optimization

• Demonstrated experience partnering with media and digital teams to drive full-funnel performance through testing and learning

• Strong analytical mindset with experience in measurement frameworks, attribution, and translating insights into actionable strategy

• Excellent leadership, communication, and interpersonal skills

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• Salary: Annual pay range: $220,000 - $270,000, plus bonus/incentives

• A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match