Location Preference: This position requires flexibility to maintain a regular in-person presence at our Madison, WI headquarters on a regular and as-needed basis to support evolving business priorities. Remote candidates may be considered; however, preference will be given to those who can maintain consistent on-site engagement in Madison.

Job Purpose:
This roleis responsible forbuilding and leading aworld‑classB2B growth engine that drives predictable pipeline, accelerates partner activation, penetrate new markets, and strengthenslong‑termcredit union and distribution partner relationships. As a member of the Marketing Leadership Team, the Head of B2B Growth and Partner Marketing ownsend‑to‑endB2B funnel performance and partners closely with Sales and P&L leaders to deliver measurable revenue impact. This role reports to the SVP, ChiefMarketingand Brand Officer.

We are seeking aperformance‑drivensenior marketing leader to serve as our Head of B2B Growth and Partner Marketing. This leader will ownend‑to‑endB2B demand generation, partner marketing, and revenue acceleration—including leadinggo‑to‑marketstrategies to enter and scale new markets and partner segments.

Operating at the intersection of Marketing, Sales, Product, and P&L leadership, this role ensures tight alignment between growth strategy and business outcomes. The ideal candidatebrings a modern, data-driven approach to growth marketingwithdeep experience inaccount‑basedmarketing (ABM),AI‑firstB2B growth, complex partner ecosystems, and scaling into new markets within regulated industries such as financial services, insurance, or banking.

Job Responsibilities:

1. Own andScalethe B2B Growth Engine

• Lead strategy and execution of the full B2B funnel—from awareness and consideration through pipeline, revenue, and retention

• Build a predictable, scalable demand engine with clear attribution to revenue outcomes

• Establish and manage performance metrics including MQL, SQL, CAC, LTV, pipeline velocity, and win rates

• Design and scaleaccount‑basedmarketing (ABM) strategies for priority partner segments&new‑marketentry

2.AI‑FirstGrowth, Personalization &Always‑OnEngagement

• LeadAI‑firstB2B growth strategies,leveragingdata, automation, and advanced analytics to improve targeting, personalization, and conversion

• Build foundational capabilities such as personalization,next‑best‑action, andAI‑drivenoptimization

• Developalways‑onengagement programs—including newsletters, thought leadership, and lifecycle campaigns—to drive awareness, consideration, and partner education

3. Audience Strategy & Market Expansion

• Own B2B audience strategy across lead generation, activation,speed‑to‑close, and revenue metrics

• Develop targeted campaigns, content, and experiences tailored to priority partner segments and buying stages

• Leadgo‑to‑marketstrategies to penetrate new markets, including audience definition, value proposition testing, and partner acquisition

• Optimizeperformance across existing segments while scaling growth in emerging markets

4. Partner Marketing & Ecosystem Growth

• Develop and execute a comprehensive partner marketing andco‑marketingstrategy across key distribution channels

• Support partner acquisition and activation in new markets through jointgo‑to‑marketinitiatives

• Drive measurablepartner‑sourcedpipeline, revenue growth, and retention

5. Sales Alignment & Revenue Accountability

• Operate as a true partner to Sales with shared ownership of pipeline, coverage, and revenue outcomes

• Align marketing investment with growth, profitability, and P&L prioritiesincludingnew‑marketinvestments

• Implementclosed‑loopmeasurement and reporting from MQL through revenue

6. Team Leadership & Capability Building

• Build, lead, and develop ahigh‑performingB2B growth organization

• Partner closely with other marketing functions – Brand, EventExperience, Creative, Marketing Ops, etc.

• Foster a culture of performance, accountability, experimentation, and innovation

The above statement of duties is not intended to be allinclusiveand other duties will be assigned from time to time

Job Requirements:

• Bachelor’s degree in Marketing, Business,Financeor a related field; advanced degree preferred

• 15+ years of progressive experience in B2B marketing, demand generation, partner marketing, or growth leadership roles

• Demonstrated experience designing, launching, and scalingaccount‑basedmarketing (ABM) strategies, including segmentation, personalization, and tight Sales alignment

• Strong background in B2B funnel management, pipeline optimization, andclosed‑loopmeasurement tied to revenue and growth outcomes

• Proven ability to influence and partner with senior Sales, Product, and P&L leaders in a complex, matrixed organization

• Demonstrated experience leading and developinghigh‑performingteams with direct accountability forrevenue‑relatedoutcomes, performance management, and organizational effectiveness

Preferred Experience

• Experience leadingAI‑firstordata‑drivenB2B growth strategies, including personalization, automation, advanced analytics, ornext‑best‑actionmodels

• Background in buildingalways‑onengagement programs (e.g., newsletters, lifecycle marketing, thought leadership) to drive awareness, consideration, and partner activation

• Experience scaling growth in new markets or new partner segments, includinggo‑to‑marketdesign and experimentation

• Experience in regulated industries such as financial services, insurance, or banking

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