Job Description

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The Visual Merchandising Lead owns the in-store visual merchandising agenda of the Company, ensuring the brand strategy and commercial priorities are translated into clear, consistent, and effective physical retail execution.

Working closely with external visual merchandising and retail design partners, this role is responsible for prioritization, local adaptation, rollout coordination, and performance evaluation of visual merchandising initiatives across all store formats. This role is expected to operate independently.

Responsibilities

• Own and manage the Company's visual merchandising strategy and priorities across all brands and store formats
• Translate marketing campaigns and product launches into strong in-store execution
• Act as the primary internal point of contact for external VM and retail design agencies
• Develop clear briefs for agency partners and review, challenge, and approve proposed concepts
• Ensure VM designs are commercially relevant, locally executable, and aligned with brand standards
• Plan and manage visual merchandising support for seasonal campaigns, promotions and launches
• Coordinate with Retail Operations to ensure timely and feasible rollout of VM initiatives
• Adapt visual merchandising concepts to different store sizes, layouts and constraints
• Establish and maintain VM guidelines, standards and execution toolkits
• Conduct regular store visits to assess execution quality and consistency
• Identify execution gaps and work with store teams to address them
• Track and evaluate the commercial impact of visual merchandising initiatives
  
   Other Duties and Responsibilities
• Collaborate with Brand Marketing, Creatives, CX, Digital Marketing, Demand Managers, and Retail Operations teams to ensure alignment
• Support new store openings, renovations, and special activations
• Conduct competitive reviews and monitor visual merchandising trends
• Liaise with suppliers and external partners involved in VM execution
• Perform other ad hoc tasks that may be required and relevant to the role

Qualifications:

• 4-8 years' professional experience in visual merchandising, retail marketing, or store experience roles
• Experience working in multi-store retail environments, particularly for new store openings, seasonal launches, or brand refreshes
• Strong communication skills with a polished, professional presence, and lifestyle aligned to the organization
• Willing to work onsite daily in Quezon City