Job Description

Key Responsibilities:

• Brand Presentation & In-Store Experience
• Develop and execute visual merchandising strategies to showcase Alpinestars products in the most engaging and effective way.
• Ensure a cohesive brand identity across all retail locations, dealerships, and partner stores.
• Design and implement store layouts, window displays, and product zones that highlight key product features, technologies, and seasonal collections.
• Work closely with the sales, communications and creative teams to align in-store visuals with overall brand campaigns and promotions.
• Product Storytelling & Display Execution
• Develop merchandising guidelines and tools to help retailers properly display Alpinestars products.
• Create compelling product displays that emphasize the technology, functionality and innovation behind each item.
• Utilize signage, mannequins, and props to tell a strong brand story that resonates with motorcycle enthusiasts.
• Stay updated on industry trends and competitors’ merchandising strategies to ensure Alpinestars remains a leader in the market.
• Retail Partner & Dealer Support
• Train and support retail teams and dealerships on best merchandising practices.
• Conduct store visits to assess compliance with brand guidelines and provide actionable feedback.
• Collaborate with sales teams and retail partners to develop tailored merchandising plans that meet individual store needs.
• Visual Merchandising Planning & Execution
• Plan and execute store re-merchandising based on product launches, seasonal changes, and marketing campaigns.
• Develop planograms, store layouts, and visual merchandising toolkits for retailers and franchise partners.
• Work with production teams to design and develop fixtures, signage, and POP (point-of-purchase) materials.
• Data & Performance Analysis
• Analyze sales performance and customer behavior to refine merchandising strategies.
• Collect feedback from retail partners and sales teams to continually optimize visual presentations.
• Ensure merchandising efforts contribute to increased sell-through rates and brand engagement.

Qualifications & Skills:

• Experience: 3-5 years in visual merchandising, preferably in the motorcycle, action sports, or outdoor apparel industry.
• Education: Bachelor's degree in Visual Merchandising, Retail Design, Marketing, or a related field preferred.
• Technical Skills: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), SketchUp, or similar design tools.
• Retail Experience: Understanding of retail store layouts, fixture design, and merchandising principles.
• Motorcycle & Motorsports Passion: Knowledge of the motorcycle industry, gear, and consumer preferences is a major plus.
• Project Management: Ability to lead multiple projects, work within budgets, and meet tight deadlines.
• Communication & Collaboration: Strong interpersonal skills to work cross-functionally with sales teams, marketing, and retail partners.
• Creativity & Innovation: Ability to create visually compelling displays that enhance customer engagement and sales.
• Travel: Ability to travel for store visits, trade shows, and retail activations (up to 30%).