Job Description
Visual Merchandiser - Animal
Department: Commercial
Employment Type: Permanent - Full Time
Location: London
As a Visual Merchandiser for Animal, you will play a key role in bringing the brand to life across our stores. Working as part of the Commercial Retail team, you will support the delivery of the Animal visual merchandising strategy, ensuring stores are visually engaging, commercially effective, and provide an exceptional customer experience.
This is a hybrid role combining VM planning and communication with field-based coaching and store support. You will create and deliver clear visual merchandising guidelines, support stores with implementation, and work closely with retail teams to ensure consistent execution of VM standards. Through regular store visits, training, and feedback, you will help drive customer engagement, conversion, and sales while continuously improving the in-store experience across the Animal estate.
Key Responsibilities
VM Pack Creation & Planning
- Own the creation and delivery of VM packs and standards, translating the Animal VM strategy and brand personality into clear, commercially focused store execution across all stores.
- Create engaging, easy-to-follow VM packs that support seasonal moves, campaign and capsule launches, highlighting key products and sales drivers.
- Produce and maintain VM standards (Cribb sheets), defining best practice for product placement, styling, and density to maximise visibility and drive sales.
- Ensure all VM communication is clear, practical, and easy for store teams to implement consistently, understanding the how and why.
- Align VM output with the commercial calendar and trading priorities.
- Continuously review and evolve packs and standards based on store feedback, field visits, performance, and customer behaviour.
Field VM Coaching, Store Support.
- Deliver VM packs in store through hands-on coaching and training, ensuring teams understand the vision and can execute it confidently and consistently.
- Bring the Animal brand to life by supporting strong in-store execution, focusing on product presentation, styling, and customer engagement
- Build strong working relationships with Area Managers and store teams, acting as a trusted partner to support VM delivery and drive standards
- Provide clear, actionable feedback in store, identifying opportunities to improve product visibility, flow, styling and commercial impact.
- Act as the link between Head Office and stores, ensuring VM direction is understood, embedded, and delivered effectively.
- Gather insight from stores on what is working and where improvements are needed, using feedback, photos, and performance to inform future packs
- Continuously close the loop by feeding learnings back, improving the quality, clarity, and commercial impact of future VM packs and guidelines.
We would like to meet someone who is
Commercial & Visual Merchandising
- Strong visual merchandising expertise with a clear focus on driving sales, product visibility, and customer engagement
- Ability to translate brand and commercial strategy into effective, in-store execution
- Confident in product styling and VM presentation to bring the brand personality to life.
Planning & Technical Skills
- Experience creating clear, engaging VM packs, guidelines, and visual communications
- Strong planning and organisational skills, able to manage multiple campaigns and priorities
- Proficient in Adobe Creative Suite (Photoshop, InDesign), Publisher, PowerPoint, Excel.
- High attention to detail, ensuring accuracy and consistency across all VM communication.
- Ability to use feedback, imagery, and performance insight to continuously improve communications.
Coaching & Stakeholder Management
- Strong coaching and communication skills, able to deliver clear, actionable direction to store teams
- Proven ability to build effective relationships with Area Managers, store teams, and cross-functional partners
- Confident influencing and challenging to drive better VM execution and commercial outcomes
Ways of Working
- Hands-on, proactive approach with a strong focus on in-store delivery
- Comfortable working across both Head Office and field environments
- Adaptable and responsive to trading needs and seasonal priorities
- Passion for retail and delivering a strong customer experience
Benefits
- Competitive salary and benefits package
- Hybrid working
- Holiday allowance
- 50% staff discount & 25% for family and friends
- Pension scheme
