Job Description

Packs EMEA (Eastpak, JanSport and Kipling) is looking for an exceptional Visual Merchandiser, based in Frankfurt or Munich, to join our Visual Merchandising team.

Let’s talk about the role!

We are looking for a hands-on and impactful Visual Merchandiser to drive execution across the GAS region for Packs EMEA (Eastpak, JanSport, Kipling).

In this role, you will ensure strong and consistent brand presentation across all distribution channels by delivering high-quality visual merchandising execution and enhancing the overall consumer experience.

You will be responsible for translating global guidelines into effective local execution, working closely with Sales, Marketing, and DTC teams to elevate in-store performance and strengthen brand identity.

The role involves up to 70% travel across the GAS region and occasionally to other EMEA locations for business meetings.

How You Will Make a Difference

You will achieve this by:

• Drive best-in-class VM execution across the GAS region, ensuring consistency and strong in-store impact

• Lead the rollout of window displays, pop-ups, product launches, and in-store activations, coordinating timelines and ensuring flawless implementation

• Conduct regular store visits and VM audits, identifying improvement areas and taking immediate corrective actions

• Partner closely with Sales and Retail teams to optimize product presentation and support commercial performance

• Coach and train store teams on VM standards and best practices, building strong ownership at store level

• Support store openings, relocations, and refits, ensuring operational excellence and brand alignment

Skills for Success

You are a pragmatic and execution-driven Visual Merchandiser who thrives in a fast-paced, multi-market environment.

You bring:

• Proven experience in visual merchandising within a retail environment

• Strong ability to execute VM strategies hands-on and manage priorities across multiple locations

• Confidence in working with cross-functional teams and influencing stakeholders

• Solid understanding of retail dynamics and consumer experience

• Strong attention to detail and commitment to high-quality in-store execution

• Effective communication and coaching skills to support and develop store teams

• High level of adaptability, ownership, and problem-solving

• Willingness and ability to travel up to 70% across the GAS region and occasionally to other EMEA locations for business meetings.

A diploma or professional training in Visual Merchandising or a related field is considered a plus; however, we value practical experience and execution capability above formal education.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do

• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together

• Be part of an iconic lifestyle brand in a multi brand, multi countries organization

• Up to 50% discount on all VF brands

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you like what you have read and want to join our team then we would like to hear from you! Apply, visit vfc.com, Eastpak.com or follow us on our LinkedIn and Instagram pages, see you there!

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