As a Visual Market Lead, you drive selling and profit by ensuring an elevated brand and customer experience across your stores, turning global visual direction into strong commercial execution, building visual competence in the teams. You collaborate with Head Office, the Area Team and Store Visuals to support business success.
Brand Experience: Ensure a consistent and inspiring brand and customer experience across all stores by implementing global brand and visual guidelines. Continuously review and elevate the customer journey. Collaborate with global and local teams to translate direction into strong execution. Lead and support visual execution for new store openings and rebuilds
Sales & Profit: Analyze KPIs and customer insights to identify opportunities that strengthen visual performance and drive sales. Translate commercial findings into relevant visual strategies for your markets. Partner with area teams and cross‑functional stakeholders to secure strong product presentation, impactful campaigns, and optimized customer flow that maximizes selling potential.
Leadership & Team: Develop and support visual teams through coaching, feedback, clear expectations and hands-on guidance. Plan and prioritize store visits based on business needs, and partner with store management to enable strong execution. Build a sustainable talent pipeline through recruitment, development, and succession planning.
Visual Merchandising: Secure high‑quality and consistent visual execution across all stores. Lead the implementation of seasonal updates, campaigns, and in‑store activities. Optimize layouts, product placement, and customer flow to enhance the shopping experience and drive commercial results. Provide clear direction, tools, and support to store teams to maintain strong visual standards.
We are looking for a candidate with....
Customer Centric: Consistently puts the customer experience at the center of every decision. Understands customer behavior and needs, and uses insights to shape a seamless, inspiring, and commercially strong store experience.
Visual Execution: Transforms visual direction into clear, actionable plans across multiple stores. Organizes resources, prioritizes tasks, and ensures high‑quality, timely execution.
Business Acumen: Understands commercial drivers, sales performance, and market dynamics. Uses KPIs and local insights to make informed decisions that optimize selling opportunities and support overall business goals.
Communication: Communicates with clarity and impact across stores, teams, and functions. Adapts communication style, facilitates constructive feedback, and builds strong partnerships that support execution and collaboration.
Adaptability & Flexibility: Responds effectively to changing priorities, market shifts, and business needs. Embraces new ideas, ways of working, and technology to continuously improve visual performance and support team resilience.
Language Proficiency: Fluent in Korean and English, with the ability to communicate effectively with both local and international stakeholders.
This is a full-time position based in Korea.
Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Please submit your CV in English & Korean Language Format. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.
Kindly note this position is offered on a local contract, therefore you should have the legal right to work in Korea before applying. Other candidates are welcome to register their interest and we will keep you in mind for future opportunities.
H&M Group is a multi-brand organization comprised of H&M and our Portfolio Brands, including COS, Weekday, & Other Stories, and ARKET.
ARKET is a modern-day market for everyday life, bringing together clothing, design, food and ideas. With a modern Nordic perspective, shaped by closeness to nature, functionality and a clear sense of seasonality, our ambition is to inspire a simpler, more beautiful way of living. Available to a broad audience worldwide, we offer contemporary products that are made and selected with care, designed to be used, lived with and returned to over time. Learn more about Arket here.
We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
In addition to this colleagues also receive
At ARKET we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries.
But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers.
Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future.
Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you.
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