XPENG

视觉识别设计师(Visual identity designer)

XPENG  •  Onsite  •  19 hours ago
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Job Description

视觉识别设计师(Visual identity designer)
上海
全职
造型板块
职位描述
We are seeking a multidisciplinary Visual Designer who is equally comfortable behind a camera, in front of an editing timeline, and inside Adobe Creative Suite. You will lead the creation of brand identities, data-driven infographics, and high-quality video/photo content—from concept to final delivery.
1. Brand & Graphic Design:
Design and refine visual identities, logos, style guides, and brand asset libraries.Create compelling infographics, data visualizations, and editorial-style reports for digital and print.Ensure visual consistency across all platforms—websites, social media, presentations, and client deliverables.
2. Video & Motion:
Shoot, edit, and produce short-form videos for social media, campaigns, and studio presentations.Create motion graphics (lower-thirds, animated charts, typography animations) using After Effects.Edit raw footage into polished, story-driven clips with proper color grading, sound design, and pacing.
3. Photography:
Capture high-quality product, event, portrait, and lifestyle photography for brand campaigns and internal use.Retouch, color-correct, and organize photo assets for digital and print distribution.Manage photo shoots, including lighting setup, composition, and direction of subjects.
4. Collaboration & Research:
Work closely with design directors, design strategists, and marketing teams to translate concepts into visual stories.Research design, video, and photography trends to keep our content fresh and innovative.Manage and archive all visual assets in an organized, shareable system.
职位要求
1. Degree in Graphic Design, Visual Communication, Film/Media, or a related field.
2. 2–5 years of professional experience in a design, multimedia, or content creation role.
3. Portfolio must clearly demonstrate:
- Brand identity and infographic design.
- Original video content (editing, color grading, sound).
- Original photography (composition, lighting, retouching).
4. Software Proficiency (Advanced): graphic design, video editing, photo editing, UI/Web related software and tools.
5. Language: Fluent in both English and Chinese.
6. Soft Skills: Strong storytelling ability, analytical thinking, attention to detail, adaptability, and proactive problem-solving.
7. Nice-to-Have Skills:
- Familiarity with 3D software for motion experiments.
- Knowledge of AI tools for rapid concepting.
- Social media management or content strategy experience.
- Studio lighting and grip equipment knowledge.
投递
XPENG

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Guangzhou, CN
Year Founded
2014
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