Job Description

Posting number: 202400675

Department: City Manager Department

Division: Strategic Communications

Job classification: Videographer and Digitial Photographer

Posting type: Open

Categories: Communications

Summary

The City of Midland is seeking a creative and skilled Videographer & Digital Photographer to produce high-quality visual content that tells the story of the City, its employees, services, programs and community.

This position will serve as the City’s primary digital photographer and support video production, social media content creation and other multimedia needs for the Strategic Communications Department and City departments.

Examples of duties

Photography & Visual Storytelling

• Serve as the City of Midland’s primary digital photographer using City-provided professional equipment.
• Capture high-quality photographs of City events, employees, facilities, programs, projects and community initiatives.
• Produce both planned and candid photography that can be used across social media, websites, publications, marketing materials and other City communications.
• Edit, organize, archive and maintain City photography to ensure visual assets are easily accessible for future use.
• Work proactively to identify opportunities to visually tell the City’s story rather than relying solely on assigned photography requests.
• Maintain a consistent visual style that supports the City of Midland brand.

Video & Content Production

• Serve as a City videographer and assist with video production as needed.
• Develop original short-form and long-form video content for City websites, social media platforms, digital campaigns and other communication channels.
• Assist with all phases of production, including concept development, pre-production, filming, audio, lighting, editing, color correction and post-production.
• Create engaging social media content highlighting City employees, departments, services, events and community initiatives.
• Produce multimedia content for digital information boards, televisions and displays located throughout City Hall and other City facilities.
• Assist with interviews, promotional videos, educational content, event coverage and other department projects.

Strategic Communications

• Collaborate with Strategic Communications staff and City departments to understand communication goals and develop effective visual content.
• Participate in strategic communication planning, brainstorming and content development.
• Provide excellent customer service to internal departments, external partners and members of the public.
• Manage multiple assignments simultaneously while meeting established deadlines.
• Stay current on photography, videography, social media and digital content trends and recommend new approaches when appropriate.
• Maintain and properly care for City-owned photography, video, audio and lighting equipment.
• Ensure all photographs, raw footage, project files and completed content are properly organized, archived and retained on City-approved storage systems.

Graphic Design & Branding Support

• Assist the City's in-house graphic designer as needed to maintain a consistent visual identity across City communications.
• Apply a working knowledge of graphic design, composition, typography and branding when developing multimedia content.
• Assist with basic graphics, motion graphics and visual elements for digital content when needed.

Supplemental information

• Bachelor’s degree in mass media, marketing, broadcasting, communications, journalism, photography, graphic design or a related field.
• Strong understanding of photography principles, including composition, lighting, exposure, lenses and photo editing.
• Proficiency with professional DSLR/mirrorless cameras, lenses, lighting, audio and video production equipment.
• Proficiency in Adobe Creative Cloud applications, including Photoshop and Premiere Pro, with working knowledge of Illustrator, After Effects and Audition.
• Knowledge of video pre-production, production, post-production, audio, lighting and motion graphics.
• Ability to manage multiple projects, prioritize assignments and consistently meet deadlines.
• Strong organizational skills, including digital asset management and file organization.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proficiency in Microsoft Office applications.
• Ability to operate a motor vehicle in the State of Texas.

Preferred Qualifications

• Experience producing photography and video content for social media and digital marketing.
• Experience with event, portrait, architectural and documentary-style photography.
• Experience developing short-form vertical video for social media platforms.
• Experience working in government, public relations, marketing or a communications environment.

Physical & Environmental Conditions

• Ability to sit, stand, walk and move between City facilities and event locations for extended periods.
• Ability to carry, set up and operate photography, video, lighting and audio equipment.
• Ability to work both indoors and outdoors in varying weather conditions.
• Ability to work occasional evenings, weekends and special events as required.