Frasers Property Limited

Vice President, Retail Experiential Strategy

Frasers Property Limited  •  Bangkok, TH (Onsite)  •  9 days ago
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Job Description

Leading, managing and directing team to create experiential strategy, including but not limited to conceptual ideation, stories, narratives, merchandising mix and communication plans for and retail and district experiences for One Bangkok as well as other assigned projects. This position will work with CEO, DCEO and cross-functional departments to develop and execute directives that shape the future of retail experiences in One Bangkok as well as other assigned projects.

  • Curate retail experience for each of the retail precincts that aligns with positioning of each precinct (Parade/ The Stories/ Post 1928). This includes the vibes/ attitudes of the precincts as well as the proper mix of brands
  • Translate company’s vision, customer needs and innovative experiential trends into strategy, conceptual ideation, stories, narratives, directions, communication plans and communicate to all key stakeholders through the architecture, design, merchandising mix, retail layout and communication strategy and plans.
  • Develop strategic direction and provide guidance throughout executions and activities with cross-functional teams to ensure excellent experiences to clients, tenants, customers and all related parties.
  • Lead and build the team to create the uniqueness of retail experience offering and connecting customers experiences component to component.
  • Develop and co-create initial design brief for internal cross-functional teams and agencies.
  • Partner closely with Design, Leasing, Marcom and Retail Operation teams to ensure alignment with associate strategy, concept, story, merchandising mix and communication.
  • Partner closely with Investment & business development team to ensure alignment on feasibility study and related matters where required.
  • Collaborate with cross-functional teams to ensure on excellent execution.
  • Set up and develop expertise team towards retail experiential concept and design by building mentorship for talents in organization.
  • Be a strategic leader of organization to utilize and optimize personal and professional network supporting organization to create and expand excellent relationship with potential clients, tenants, and strategic partners.

Key Qualification


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Frasers Property Limited

About Frasers Property Limited

Frasers Property Limited is a multinational investor-developer-operator of real estate products and services. The Group is listed on the Main Board of the Singapore Exchange Securities Trading Limited (“SGX-ST”) and headquartered in Singapore.

Frasers Property's multinational businesses operate across five asset classes, namely, commercial & business parks, hospitality, industrial & logistics, residential and retail. The Group has businesses in Southeast Asia, Australia, Europe and China, and its well-established hospitality business owns and/or operates serviced apartments and hotels in 20 countries across Asia, Australia, Europe, the Middle East and Africa.

Frasers Property is the sponsor of two real estate investment trusts (“REITs”) listed on the SGX-ST. Frasers Centrepoint Trust and Frasers Logistics & Commercial Trust are focused on retail, and industrial & commercial properties, respectively. In addition, the Group sponsors two REITs listed on the Stock Exchange of Thailand. Frasers Property (Thailand) Public Company Limited is the sponsor of Frasers Property Thailand Industrial Freehold & Leasehold REIT, which is focused on industrial & logistics properties in Thailand, and Golden Ventures Leasehold Real Estate Investment Trust, which is focused on commercial properties in Thailand.

We are committed to inspiring experiences and creating places for good for its stakeholders. By acting progressively, producing and consuming responsibly, and focusing on its people, Frasers Property aspires to raise sustainability ideals across its value chain, and build a more resilient business. It is committed to be a net-zero carbon corporation by 2050.

Industry
Real Estate & Property
Company Size
1,001-5,000 employees
Headquarters
Singapore, SG
Year Founded
1988
Website
frasersproperty.com
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